Andrew Hudson may be a successful entrepreneur, but he better keep his nose to the grindstone if he wants to be the most successful person in his family. Right now, both his supermodel daughter and his Supreme Court Justice sister-in-law are threatening to pass him by.
Category: Andrew Hudson
Colorado Farm Bureau Conducts Impromptu Crisis Drill
Shawn Martini at the Colorado Farm Bureau learned the hard way that joking about natural disasters rarely ends well (see former Chicago Bears great Dan Hampton for another recent example). I have no idea what Shawn’s original Tweet was (it has since been deleted), but here is the string of apologies he has offered for it so far:
@RealPRMedia I see that now. My apologies.
@zarchasmpgmr @stevehirschhorn @HKoren @tweet_fail@pookla @wcwestfeldt @5280PRGal @hardcorps80204 My apologies. The joke was in poor taste.
@hardcorps80204 @milesbeyond @mackaymiller @tedrock et. al. My joke abt the #boulderfire was in very poor taste. My sincerest apologies.
@RealPRMedia Thank you for your understanding. I do apologize 4 the comment. Very poor taste on my part. My prayers R w/ everyone affected.
@thegoodhuman Very much agreed. Please accept my sincerest apologies.
Update: Here is Shawn’s original Tweet:
7000 ac. fire in Boulder. sure gonna take lots of Priuses &solar panels 2 make up4 that big ol’ carbon emission
Denver PR Jobs
Among those hiring this week are Black Hills Corporation, the Colorado League of Charter Schools, Copper Mountain, LiveWell Colorado, Raytheon, Regis University, the Resource Center for Associations, the Water Research Foundation and the University of Oregon.
The Best Social PR Guides & Tips of 2010
Webbiquity compiles what it thinks is the list.
Denver PR Jobs
Among those hiring this week are Xanterra Parks & Resorts, Associated Bodywork & Massage Professionals, Armada Medical Marketing, Aurora Loan Services, Black Hills Corporation, Humane Society of Boulder County, CaridianBCT, Colorado Mortgage Lenders Association, Community College of Aurora, National Wildlife Federation, University of Denver’s Daniels College of Business and Sky Ute Casino (Ignacio).
Ad Age: Social Media Driving PR’s Recovery
Public relations firms are better delivering on the promise of social media because the industry understands the art of persuasion while edgy digital firms continue to be too focused on the technical tools. At least that’s what Ad Age says.
Denver PR Jobs
Among those hiring this week are Exempla, Fresh Ideas Group, IHS, Janus, LEGO Universe, Holland & Hart, NPR, the Nature Conservancy, the Veterans Health Administration and Colorado Mountain College (Glenwood Springs).
Denver PR Jobs
Among those hiring this week are the American Water Works Association, CoBank, The Colorado Trust, DaVita, Denver Botanic Gardens, DISH Network, EchoStar, Exempla, Functional Ingredients, International Association for the Study of Lung Cancer, Lincoln Financial Media, National Cattleman’s Beef Association, Skiing Magazine, Thule Organization Solutions, Unified West Corp., VISIT Denver, KSFY-TV (Sioux Falls, S.D.) and Jackson National (Lansing, Mich.).
Denver PR Jobs
Among those hiring this week are Amelie Company, Colorado Veterinary Medical Foundation, Correctional Healthcare Companies, University of Colorado at Boulder, Intrado, National Education Association, Richmond American Homes, Unified West Corp., Votigo, Best Buy (Richfield, Minn.) and Mindspace (Tempe, Ariz.).
Denver PR Jobs
Among those hiring this week are AIA Colorado, The Colorado Health Foundation, Development Counselors International, Janus, RTD, S.M. Stoller Corp., Cheyenne Mountain Zoo (Colorado Springs) and Cheyenne Regional Medical Center.
Denver PR Jobs (Sponsored by U-Haul)
Among those hiring this week are Alteryx, Navigant Consulting, University of Colorado, Sierra Trading Post (Cheyenne, Wyo.), Great West Casualty Insurance (South Sioux City, Neb.), Land O’Lakes (St. Paul, Minn.), Mat-Su Valley Frontiersman (Wasilla, Alaska), and Today’s News-Herald (Lake Havasu City, Ariz.).
Denver PR Jobs
Among those hiring this week are the Colorado Department of Human Services, Colorado Public Radio, DCP Midstream, Entravision, Great West, Kaiser Permanente, Medical Group Management Association, National Jewish Health, Smashburger, University of Denver and Yahoo!.
Denver PR Jobs
Among those hiring this week are A+ Denver, American Humane Association, Colorado Department of Human Services, Crossroads Safehouse, Denver Public Schools, First Data, The Smart Cookies, tw telecom and Apollo Group (Colorado Springs).
Denver PR Jobs
Among those hiring this week are VisiTech PR, Arapahoe Community College, CoBiz Financial, Enivornmental Protection Agency, Swedish Medical Center, The Fresh Ideas Group, US Department of Agriculture, JBS (Greeley) and Breckenridge Resort Chamber.
Denver PR Jobs
Among those hiring this week are Volume PR, AAA Colorado, GeoEye, GHX, Tri-State and the American Association of Snowboard Instructors.
Denver PR Jobs
Among those hiring this week are Turner PR, VisiTech PR, Aurora Sentinel, Denver Public Schools, Rocky Mountain College of Art + Design, U.S. Dept. of Interior, Verizon, Apache Junction School District (Apache Junction, Ariz.), Ervin & Smith Advertising and Public Relations (Omaha, Neb.), and the State of Wyoming.
Everything You Need to Know About Foursquare in 1:58
If your eyes glaze over when annoyingly hip people like Paula Berg, Melissa Hourigan and Larry Holdren try to explain Foursquare to you, here’s everything you need to know about it in 1:58:
Denver PR Jobs
Among those hiring this week are GroundFloor Media, Metzger Associates, tw telecom, NREL, Allstate, Cambium Learning Group, Colorado Tourism Office and the U.S. Dept. of Labor.
Denver PR Jobs
Among those hiring this week are the Cheyenne Mountain Zoo, 5280 Agency, Fox31, The Gathering Place, OnTargetJobs, the U.S. Dept. of the Interior and Virtela.
Denver PR Jobs
Among those hiring this week are ASD, Avaya, Butterfly Pavilion, Colorado Lottery, GeoEye, Kempe Foundation, Leprino Foods, Level 3 Communications, OpenArts, Rocky Mountain Bird Observatory, URS, United Health Group, DU’s Institute for the Advancement of the American Legal System, American Express (Salt Lake City), Emporia State University (Emporia, Kans.), Los Alamos Monitor (Los Alamos, N.M.), New Mexico Thunderbirds (Rio Rancho, N.M.), and OGE Energy (Oklahoma City, Okla.).
25 Ways to Tell Your Social Media ‘Expert’ Might Not Be One
Peter Shankman and Sarah Evans compile the list.
Denver PR Jobs
Among those hiring this week are ASD, Adidas, Beatport, Blue Shield, Colorado Mountain Club, Examiner.com, Gevo, Horizon Bay, Impact Street, Love Hope Strength Foundation, Museum Store Association, Signet Health Corp., Stand for Children, University of Denver, University of Colorado Cancer Center (internship), JBS (Greeley), Larimer Humane Society (Fort Collins), Share Our Strength (Washington, D.C.) and SunPower (San Diego, Calif.).
Twitter Vigilantes
Ahhh, delicious irony. The self-important Jacob Morse is profiled in the New York Times for spending his time “calling out the (grammar mistakes of the) self-important” on Twitter. In the spirit of Mr. Morse’s endeavor, I’m starting a “Name that Tweeter” contest to identify the authors of notable tweets. The first (and likely only) installment:
“Its impossible to eat sopapillas with hiney and not get sticky.”
Identify the author and you win lunch and a free Bawmann Group pen.
UPDATE: 5280 publisher Daniel Brogan correctly identified Andrew Hudson, publisher of the brand new Andrew Hudson’s Jobs List Blog, as the author of the Tweet. Andrew’s Tweet was quickly followed by a second one that read, “Arrrggg. I meant ‘honey,’ not ‘hiney.'”
Andrew Hudson’s New Blog
Denver jobs guru Andrew Hudson has launched a new blog focusing on career advice and insights – http://andrewhudsonsjobsblog.com/.
Denver PR Jobs
Among those hiring this week are the Boulder Chamber Orchestra, the Competency & Credentialing Institute, Competitor Group, Fuel Team, Gambo, KPMG, Lumension, Westword, Vail Mountain, Orion Multimedia, National Opinion Research Center (Chicago) and O’Malley Hansen Communications (St. Louis).
Connect with Us … No, Wait, Go Away
B.L. Ochman at WhatsNextBlog examined the Web sites of America’s largest companies and found that “it would have taken Nancy Drew to find the company blog, or Facebook page, or Twitter feed, or all of its YouTube videos.” Why? Ochman suspects that companies “fear that they’ll lose control of their brand if too many people know they can have a say,” with Nestle a classic (and recent) example.
Denver PR Jobs
Among those hiring this week are the American Cheese Society, Aspen Chamber of Commerce, ClearChoice Dental Implant Centers, Covidien, FoodServiceWarehouse.com, Nutrition Business Journal, Quiznos, The White House Project, Cricket Communications (San Diego), Glendive Ranger-Review (Glendive, Mont.), Kiewit Corp. (Omaha, Neb.), Minnesota Timberwolves/Lynx (Minneapolis, Minn.), Smith Micro Software (Aliso Viejo, Calif.), SUPERVALU (Earth City, Mo.), and Weber Shandwick (Minneapolis, Minn.).
Denver PR Jobs
Among those hiring this week are the Bureau of Reclamation, Encana, HealthTrans, Hitachi Consulting, ista, Janus, Merkle, MMG Mardkis, MWh, Pendum, Project C.U.R.E., Pure Brand and Rally Software.
Denver PR Jobs
Among those hiring this week are the Denver Public Schools Foundation, Harris Corporation, JBS, the Stapleton Foundation and Vail Resorts.
2009 PR Salaries Down; Tiger Fatigue; Social Media Tips
- A PR industry survey found that corporate PR salaries dropped 11.3 percent and agency salaries dropped 10.6 percent in 2009.
- New York Daily News columnist Bob Raissman has had it with drive-by PR experts offering their analyses of the Tiger Woods crisis communications situation.
- Using Nestle’s recent Facebook debacle as a jumping-off point, The Atlantic offers “5 Lessons from Social Media Disasters.”
Denver PR Jobs
Among those hiring this week are Webb PR, Acme Manufacturing, Brewer’s Association, Charter Communications, Denver Water, Evergreen Newspapers, Hitachi Consulting, Lockton Corp., Newmont Mining, The Michael J. Fox Foundation for Parkinson’s Research (New York City), Archer Daniels Midland Company (Decatur, Ill.), and Maker’s Mark (Loretto, Ky.).
Denver PR Jobs
Among those hiring this week are GH Phipps, TriZetto, Town of Frederick, Yampa Valley Medical Center (Steamboat Springs), Promo Communications (Aspen), Collective Brands (Topeka, Kans.) and the University of Phoenix Alumni Association (Phoenix, Ariz.).
Denver PR Jobs
Among those hiring this week are Weise Communications, Boulder County, Colorado Health Foundation, Colorado Public Radio, Department of Veterans Affairs, ICF, National Cattleman’s Beef Association, NREL, University Physicians, International Society for Prevention of Child Abuse, FAA (Washington, D.C.), United States Agency for International Development (Washington, D.C.), Urban Land Institute (Washington, D.C.) and World Vision (Port-au-Prince, Haiti).
WSJ: Red Bull, Verizon Tweets Run Afoul of Olympics Rules
Better not let your company Tweet something congratulating an Olympics athlete for doing well – the USOC or IOC may come after you.
Denver PR Jobs
Among those hiring this week are Turner PR, Volume PR, The Berry Company, Dumb Friends League, National Cattlemen’s Beef Association, MDC Holdings, Coclear, Telluride Daily Planet, Kansas City Chiefs (Kansas City, Mo.) and Argonne National Labs (Argonne, Ill.).
Denver PR Jobs
Among those hiring this week are Vladimir Jones, Allstate, Quiznos, The Winsor Group, American Heart Association, City of Centennial, ClearChoice Dental Implants Center, Metro Denver Dental Society, Lockton Group, Colorado Workers for Innovative and New Solutions (Colorado WINS), The Spa Buzz, Colorado State University (Fort Collins), Georgia Pacific (Muskogee, Okla.) and Terraso (Mesa, Ariz.).
Denver PR Jobs
Among those hiring this week are Vladimir Jones, Malenke | Barnhart, RTD, The Winsor Group, AANAC, American Income Life Insurance Company, Checkers Industrial Safety Products, Dalbey Education Institute, Grand Tetons National Bank, U.S. Olympic Committee (Colorado Springs), City of Scottsdale (Ariz.), and the MPAA (Washington, D.C.).
Denver PR Jobs
Among those hiring this week are Barnhart Communications, the 18th Judicial District DA’s Office, Goodwill Industries, Janus, North American Riding for the Handicapped, Vail Cascade Resort and Spa, Colorado State University (Pueblo), Natural Resources Conservation Service (Lincoln, Neb.), DBC PR+New Media (Washington, D.C.) and General Motors (Thousand Oaks, Calif.).
Denver PR Jobs
Among those hiring this week are Visit Denver, ISTA, the U.S. Forest Service and the Western Area Power Administration. And, as a bonus, here are John Q. Recruiter’s “Top 15 Ways to Blow Your Job Interview – Twitter Style.”
Denver PR Jobs
Among those hiring this week are Andria Mitsakos Public Relations, Charles Schwab, Dalbey Education Institute, EffectiveUI, Vidli, American Public Media (St. Paul, Minn.), Land O’Lakes (St. Paul, Minn.) and Union Pacific (Omaha, Neb.).
Denver PR Jobs
Among those hiring this week are ICON Advisors, DirecTV Home Services, Turner PR, CSG | PR, Westin Consulting, Clear Channel, ITT Visual, Merkle, Penton Media, RICHO | IBM, Starz, URS, Atmos Energy (Greeley), Harlem Ambassadors (Fort Collins), and the American Institute of Architects (Washington, D.C.).
Denver PR Jobs
Among those hiring this week are University of Denver, Investment Management Consultants Association, Vail Resorts, 9News, GTRI, Robert Half International, Teletech, URS, Rocky Mountain Health Plans (Grand Junction), Montrose County, Colorado State University School of Global Environmental Sustainability (Fort Collins), American Lung Association (Washington, D.C.), Forest City Corp. (Cleveland, Ohio), Sandia National Labs (Albuquerque, N.M.), Tru Value (Chicago, Ill.), Union Pacific Corp. (Omaha, Neb.) and Walsh Construction (Chicago, Ill.),
Denver PR Jobs
Among those hiring this week are TIAA CREF, Starz, First Bank, Metro State College, Pearson Media, the Bill and Melinda Gates Foundation (Seattle), Crete Carrier (Lincoln, Neb.), Nintendo of America (Redwood City, Calif.) and The Wilderness Society (Bozeman, Mont.).
Andrew Hudson’s Latest Project
Congratulations to Denver jobs guru Andrew Hudson and his wife Christine, who are the proud new parents of Julia Nicole Hudson. Julia was born Thursday at 12:33 a.m. Mother and daughter are doing well, but I hear Andrew is on medication for excessive giddiness.

Denver PR Jobs
Among those hiring this week are the Orton Family Foundation, Medical Group Management Association, 9Health Fair, Bishop Machebeuf High School, Donor Alliance, Lockheed Martin, PSA Security Network, Thomson Reuters, Memorial Hospital (Colorado Springs), Cartoon Network (Atlanta, Ga.) and Pizza Hut (Dallas, Tex.)
Ad Age: How NOT to Conduct a Social Media Campaign
The college football season is nearly over, so it must be time to start complaining about the lack of a playoff system. To get ahead of the curve, the BCS launched a social media campaign last week touting its effectiveness, but Advertising Age takes the campaign to task for simply spewing propaganda rather than engaging fans.
Denver PR Jobs
Among those hiring this week are Qwest, Gay & Lesbian Fund for Colorado, Doctors Care, US Olympic Committee (Colorado Springs), Ft. Lewis College (Durango), and the John F. Kennedy Library Foundation (internships in Boston).
Denver PR Jobs
Among those hiring this week are Crocs, Upromise Investments, The Colorado Health Foundation, Home Instead Senior Care, Hunter Douglas Window Fashions, Pinnacol Assurance, SEIU, Professional Bull Riders (Colorado Springs), Cabela’s (Sidney, Neb.), GolinHarris (Washington, D.C.), High Plains Journal (Dodge City, Kans.), Interweave Press (Loveland), Intuit (Mountain View, Calif.) and St. Louis Metro (St. Louis, Mo.).
Brian Solis in Denver for Book Signing/Tweetup Tomorrow
Social media guru, author and MediaonTwitter co-founder Brian Solis will be in town Tuesday (tomorrow) for a book signing/tweetup. The event is from 5:30 – 7:30 p.m. at Tryst Lounge in Larimer Square. Click here for additional details.
Denver PR Jobs
Among those hiring this week are Red Rocks Country Club, MDC Holdings, Weaver Multimedia Group, Arthritis Foundation, New Frontier Media, Pikes Peak Council of Governments, Ubee Interactive and Westwood College.
Denver PR Jobs
Among those hiring this week are the Aurora Sentinel, Brocade, Chipotle, Tetra Tech, The Arthritis Foundation, FoodServiceWarehouse.com, Maricopa County (Arizona) and Target (Minneapolis).
Ten Things Social Media Can’t Do
Advertising Age compiles the list.
Andrew Hudson’s JobsGobble

Denver PR jobs guru Andrew Hudson’s annual JobsGobble job-seeker seminar and networking party is Tuesday, Nov. 10 at Comedy Works South in Greenwood Village. Click here for details/registration.
Denver PR Jobs
Among those hiring this week are ARCADIS, Clear Channel Communications, Keypoint Government Solutions, Leprino Foods, OtterBox, University of Denver, Vail Resorts and VMWare.
A Geek Halloween
Triangle eyes and noses are for amateurs. Check out these social media/tech-inspired Halloween pumpkins.

(Hat tip to 104 West Partners/Johanna Erickson)
Denver PR Jobs
Among those hiring this week are the Colorado Center on Law and Policy, Colorado Women’s Chamber of Commerce, CH2MHill, Colorado Statesman, Denver Options, Department Of Agriculture (Forest Service), Douglas County Libraries, Gardner Edgerton School District, Interweave Press (Loveland), Jeppesen, Swisslog, The Kempe Foundation, Waste Management, American Cancer Society (Durango), City of Phoenix, Ariz., and AAA (Washington, D.C.).
GBSM Seeks Executive Assistant
Denver management consulting, strategic communications and public affairs firm GBSM is seeking an Executive Assistant. For more information, check out Andrew Hudson’s Jobs List, the single best resource for Denver marketing and PR jobs.
Denver PR Jobs
Among those hiring this week are the National Stroke Association, Metropolitan State College, CaridianBCT, Department of Veteran Affairs, National Enrichment Facility/LES (Eunice, NM), Kansas State University (Manhattan, Kans.) and Cargill (Wichita, Kans.).
Denver PR Jobs
Andrew Hudson is on fire this week, and he has posted a slew of new jobs since Monday in his “Jobs that Just Can’t Wait” section. So if you are job hunting, check them out.
Shameless Self-promotion Alert
If you are devotee of social media and its implications for public relations, check out a new social-media specific blog that features posts by 104 West’s Elaine Schoch, Metzger’s Elaine Ellis, Digital Idea Media’s (and MediaOnTwitter’s) Melissa Hourigan, Turner PR’s Ef Rodriguez and me. The blog is called Social Byte – http://socialbyte.net.
Denver PR Jobs
Among those hiring this week are Kaiser Permanente, Qdoba, Dumb Friends League, Volume Public Relations, BusinessWire, Now I Lay Me Down To Sleep Foundation, The Hach Company, Arrow Electronics, Elbert County Early Childhood Council, the Colorado Chapter of the National MS Society, Waste Management and Winter Park Resort.
Denver PR Jobs
Among those hiring this week are CSG|PR, The Farm Credit System, Karsh\Hagan, Cherry Creek Shopping Center, Sandy Puc’ Portrait Design, CH2MHill, Hunter Douglas, Child Health Corp of America (Shawnee Mission, Kans.), Midstream Energy (Salt Lake City), Valley of the Sun United Way (Phoenix) and Cargill Meat Solutions (Wichita, Neb.).
How Much Are You Paying An Agency for Social Media Help?
Probably somewhere between $400 and $20,000 per month, according to the The Wall Street Journal.
Denver PR Jobs
Among those hiring this week are Amelie Company, Remax, Department of Energy, Entercom Denver, Longmont Times-Call, Adrenaline Garage (Winter Park), American Public Health Association (Washington, D.C.), Monster.com (Maynard, Mass.) and the United States Agency for International Development (Afghanistan).
MediaOnTwitter Seeks Volunteer Editors
Want to rub shoulders with social media stars such as Brian Solis, Peter Shankman and Melissa Hourigan? Apply to be a volunteer MediaOnTwitter editor. If you are interested, email Melissa Hourigan a 200-word resume.
HuffPo Contributor EfRod Goes Live
Congratulations to Denver social media guru Ef Rodriguez, who launched his inaugural Huffington Post column this morning.
Denver PR Jobs
Among those hiring this week are Livewell Colorado (two positions), The Children’s Hospital, Clear Channel, Covidien, Local Matters, University of Colorado School of Medicine, Waste Management, Work Options for Women and H&R Block (Kansas City).
Media on Twitter
That community college-loving Sara Evans can try to take full credit for the Media on Twitter database, but we all know that it is a collaborative effort among Brian Solis, Peter Shankman, Sara and Denver’s own Melissa Hourigan and Ed Dunigan.
Pro Bono PR Opportunity of the Week
Teach Colorado Republicans how Twitter works (specifically that people can see your tweets even if they don’t “follow” you), and how open communication can be a good thing, even if not everyone agrees with you.
Denver PR Jobs
Among those hiring this week are the Dumb Friends League, John A. Jenson LLC, DRCOG, Level 3 (intern position), Evercare Hospice, Work Options for Women, NREL, Teletech and Colorado State Forest Service (Fort Collins).
Denver PR Jobs
Among those hiring this week are 5280 Magazine, The Children’s Hospital, Texas de Brazil, Rocky Mountain PBS, Kiewit Building Group, MMG Mardiks, Grace Dickerson, One Earth Foundation/Colorado & Santa Fe Real Estate Company, Care and Share (Pueblo), Columbia College, Fire and Police Pension Association, Lexis Nexis, State Bar of Arizona and the UN Foundation (Washington D.C.).
Social Media Stat of the Day
75 percent of women surveyed say that social networking sites do not influence what they buy.
Denver PR Jobs
Among those hiring this week are 104 West, The Children’s Hospital, Correctional Healthcare Companies, City of Commerce City, Juvenile Diabetes Research Foundation, American Print Media, Department of Veterans Affairs, City and County of Denver Clerk and Recorder’s Office, Jeffco, ProBuild, Teletech, Fort Collins Coloradoan, U.S. Department of the Interior, Vectra Bank and CNN.
Denver PR Jobs
Among those hiring this week are Turner PR, Kaiser Permanente, CORAM, The Kempe Foundation, Pueblo Community College, Los Alamos National Lab (N.M.), Newport Beach (Calif.) Conference and Visitors Bureau, The Brookings Institution (Washington, D.C.), and the town of Gilbert (Ariz.).
Denver PR Jobs (and a Great Moment in Journalism)
Among those hiring this week are Webb PR, Chipotle, The Colorado Health Foundation, CoBank, COPIC, 9News/KUSA, National Jewish and tw telecom.
And, as a special bonus, a “Great Moments in Journalism” nominated by Denver’s PR jobs guru Andrew Hudson:
Ef Rodriguez Moves from JW to Turner
Denver social media guru Ef “Pug of War” Rodriguez has made the move from JohnstonWells back to Turner Public Relations, where he got his PR start and where he will lead the travel/tourism/outdoor agency’s social media efforts.
JohnstonWells President and CEO GG Johnston said her firm is tapping Elizabeth Jumel to lead its social media practice. “After careful consideration, we decided that Elizabeth’s 11 years of experience and her insight into the right mix of social media and traditional media are exactly what our clients need right now,” Johnston said.
Denver PR Jobs
Among those hiring this week are the Jefferson County Public Library, Dovetail Solutions, The Children’s Hospital, Outdoor Industry Association, Agrium, Anadarko Petroleum Corporation, Coors, Federal Reserve Bank (St. Louis), Hach Company, Kaiser and Teletech.
Denver PR Jobs
Among those hiring this week are Rocky Mountain Public Broadcasting, The Fresh Ideas Group, VisiTech PR, The Colorado Trust, KBDI-TV Colorado Public Television, Black Hills Energy, Reed Business Information, Arapahoe County Government, Colorado State University (Pueblo) and Applebee’s (Overland Park, Kans.).
Threats, Mommy Bloggers and Crocs
The Washington Post may be bearish on Crocs’ future, but that isn’t enough to stop mommy bloggers from doing whatever it takes to get a free pair.
Denver PR Jobs
Among those hiring this week are the National Endowment for Financial Education, CaridianBCT, Children’s Hospital, JANUS, Make-A-Wish Foundation of Colorado, Navarro Research and Engineering, The Broomfield Enterprise, KKTV (Colorado Springs), KOAA-TV (Colorado Springs), Black Hills Energy (Pueblo) and Festivals, DC Ltd. (Washington, D.C.).
Open for Debate
Was Barack Obama “the first presidential candidate to move beyond traditional PR tactics?”
Social Media a Reliable Marketing Tool for ‘Mom & Pop’ Shops
The New York Times profiles a new breed of small business owners who are turning to cost-effective social media tactics to make up for a lack of marketing budget.
Denver PR Jobs
Among those hiring this week are The Colorado Health Foundation, Arrow Electronics, University of Colorado at Boulder, Professional Bull Riders (Colorado Springs), Smuckers (Orrville, Ohio) and the NASA Kennedy Space Center (Orlando, Fla.).
Interview with Deirdre Breakenridge, Author of “Putting the Public Back in Public Relations”
Metzger’s Doyle Albee has an interview with author Deirdre Breakenridge, who with Brian Solis wrote Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR. Here is an excerpt of that interview (you can read the entire interview on Metzger’s “Media in the Millennium” blog):
Doyle Albee: What one common PR practice would you like to see stopped immediately?
Deirdre Breakenridge: For too long, public relations professionals have been accepting corporate broadcast messages that are pushed from the top down. We’ve also contributed to taking these messages and crafting news releases riddled with hype, spin and industry jargon that doesn’t make sense to anyone except for the executives who approved them.
There’s a much better approach; it’s a bottom up strategy that consists of listening to customers and other stakeholders in their web communities and then providing the story and information that is customized to their needs. Today, PR professionals must help brands to see that they can have direct conversations with their customers, if and only if they stay away from the meaningless broadcast messages. Brands must focus on helping people to gather, share and organize information to make informed purchases. I would like to see PR professionals put the public back in public relations and that means abandoning a broadcast message mentality and truly taking a one-on-one approach that lets you listen and engage with people to build a strong relationship.
DA: What positive practice do you see many practitioners still doing too little of?
DB: There are PR professionals who are solely relying on Internet and social media communications rather than picking up the telephone to talk to the media or other important influencers. Technology makes it so easy to forget about the human voice connection. However, it’s critical to take all of the digital connections and turn the virtual into physical reality. After all, the best outcome of social networking is a meeting with a blogger or influencer, whether it’s on the telephone or in person.
Human interaction will always be the most important means to truly build a relationship, which takes time and commitment. Sure, a lot of progress can be made via the Internet. For example, Brian Solis and I wrote our entire book without ever meeting in person. There was a lot of email and IM back and forth as well as social networking. But, the bottom line… when we met in person that’s when the relationship grew and reached new heights. Today, Brian and I are on the telephone, at conferences presenting together and working both online and offline to promote our book.
So, as practitioners, although we have to keep up with our Twitter, Facebook and LinkedIn status updates, it’s imperative that we move these interactions forward. Pick up the phone or meet in person; that’s the point where the friendship is validated and it becomes even stronger.
Denver PR Jobs
Among those hiring this week are The Children’s Hospital, U.S. Fish and Wildlife Services, Mercy Housing, the Society for Mining, Metallurgy & Exploration and the University of Colorado at Colorado Springs.
Is Twitter Ultimately Doomed?
Scatterbox makes the case that “engagement” eventually will give way to noise and a relentless bombardment that will cause the “the hottest social media thing since the one before it” to collapse under its own weight.
Denver PR Jobs
Among those hiring this week are Volume PR, Blue Mountain Arts, Bonnier Mountain Group, CIGNA, Mercy Regional Medical Center (Durango), National Governor’s Association, University of Northern Colorado (Greeley), Brewers Association and Otterbox (Fort Collins).
Andrew Coltrane Hudson
Denver PR jobs guru/bassist Andrew Hudson made the front page of Sunday’s Denver Post Entertainment section as part of an article on Denver’s best jazz spots (guest-authored by KBCO’s Bret Saunders). Those of us who were in Denver pre-Coors Field remember what a great dive El Chapultepec was before LoDo existed (it’s still a great spot – just different now).
Denver PR Jobs
Among those hiring this week are Kaiser Permanente, Arrow Electronics, BAE, Exempla Lutheran Medical Center, Mercy Housing, ReadyTalk and tw telecom.
Politics and Twitter
I keep reading media articles that position politicians such as U.S. Rep. Jared Polis as technology-friendly leaders who use social media to connect with constituents, and I have to shake my head. Rep. Polis has 2,439 Twitter followers, and he has followed a grand total of 59 of them back. To Rep. Polis, Twitter appears to be just another bullhorn through which he can spread what he wants constituents to hear. And he isn’t alone:
- U.S. Sen. Mark Udall – 2,016 followers; follows 10
- U.S. Rep. Mike Coffman – 1,140 followers; follows 17
- U.S. Rep. Ed Perlmutter – 714 followers; follows 9
- State Sen. Josh Penry – 185 followers; follows 9
The power of social media is in creating relationships – or at least engaging conversations – with people who matter to you (and to whom you matter). Of the major elected officials in Colorado, only one at least makes an effort to create the appearance he uses social media to listen to constituents:
- Gov. Bill Ritter – 2,149 followers; follows 2,002
And, surprisingly, a significant number of high-profile Colorado politicians aren’t even using Twitter yet:
- U.S. Sen. Michael Bennet
- U.S. Rep. Diana Degette
- U.S. Rep. Betsy Markey
- U.S. Rep. John Salazar
- U.S. Rep. Doug Lamborn
- State Sen. Brandon Shaffer
- Denver Mayor John Hickenlooper
Andrew Hudson to Host ‘Reinvent Event’

Denver jobs guru Andrew Hudson is hosting a “Reinvent Event” seminar and networking party on Wednesday, June 24. Click here for more information or to register.
MHSMC June Meeting Wednesday
The Mile High Social Media Club’s June meeting is this Wednesday. The details are:
Mile High Social Media Club
Wednesday, June 17, from 5–8 p.m.
Wynkoop Brewing Company
1634 18th Street, Denver 80202
Click here to RSVP (the event is free)
Denver PR Jobs
Among those hiring this week are ColoradoBiz Magazine, JANUS, Arapahoe House, BAE Systems Information Technology, Donor Alliance and Skyworks (Irvine, Calif.).
Denver PR Jobs
Among those hiring this week are Xcel, Dish Network, Echostar, DWG & Associates, CSU Housing and Dining Services and Great Plains Communications (in scenic Blair, Neb.).
Denver PR Jobs
Among those hiring this week are the Colorado Association of School Boards, EchoStar, Jeppesen, ProBuild, ReadyTalk, Spectra, Teletech, Sports Authority and Westwood Colleges (you might want to read Al Lewis’ recent column before applying for that one).
‘Word of Mouth’ Becomes ‘Word of Keyboard’
GBSM’s Steve Silvers argues that although social media “isn’t actually selling anything but itself” right now, you cannot afford to ignore it.
Denver PR Jobs
Among those hiring this week are Children’s Hospital, Jeppesen, LiveWell Colorado, Sony Online Entertainment, the Sopris Sun (Carbondale), and Starz.
Denver PR Jobs
Among those hiring this week are the Nurse-Family Partnership, Boulder County Commissioners, New West Physicians, South Suburban Parks & Recreation, Bethany College (Lindsborg, Kansas) and AmerenUE (St. Louis).
Catfight Alert: BusinessWire vs. PitchEngine
Is BusinessWire blocking its clients from including links to PitchEngine in press releases it distributes? PitchEngine says yes, but BusinessWire isn’t saying anything. Right now, it appears individual BW employees are enforcing the rules at their discretion, so we’ll see where the official BW corporate policy lands.
Denver PR Jobs
Among those hiring this week are Scream, University of Denver, Fentress Architects, Jefferson County and Teletech.

