Colorado Poll Finds Tight Budgets Are Elevating Social Media

Tightening budgets are causing Colorado marketing and communications executives to lean more heavily on social media and content marketing , according to a new poll by The Thread Summit and the Business Marketing Association of Colorado (BMA Colorado).

Among the findings:

  • Most senior-level marketers believe social and digital channels are delivering the biggest bang for their marketing buck, followed by public relations activities, sponsorships and advertising.
  • The top three external marketing/communication challenges in 2013 were competition, technology and innovation.
  • LinkedIn is the social media platform used most often to engage with customers, followed by Facebook and Twitter.
  • About half of the respondents indicated “big data/analytics” is of medium importance to them.
  • The favorite marketing buzzwords of 2013 include “content marketing,” “integration” and “engagement.”
  • The least favorite buzzwords from 2013 include “big data,” “social media” and “content marketing.”

Results of the poll are being used to guide themes, speakers and panels at The Thread Summit in Denver, Feb. 19-20, 2014.

Blake, Heinrich Create #InsideDenver Twitter Chat

Blake Communications and Heinrich Marketing have created #InsideDenver, a monthly Twitter chat for the Denver creative and business community to highlight and feature unique, unusual and integral people and happenings.

The first chat will take place Wednesday, August 14, from noon to 1 p.m. MDT and focuses on Denver’s co-working spaces. Guests Charlie Johnson & Lisa McAlister from Thrive and Lisa Gedgaudas from Denver Arts & Venues will share information about Denver’s co-working culture.

Denver PR Jobs

Among those hiring this week are 90octane, Catapult PR-IR, ArtReach, Big Brothers Big Sisters, Comcast Cable, DCIS at Fairmont (DPS), Denver Kids, Inc., HealthGrades, Hillel at University of Denver, One Colorado, Padres & Jóvenes Unidos, The Craig (Colo.) Daily PressThe Vail (Colo.) Daily, Anderson Ranch Arts Center (Snowmass), Focus on the Family (Colorado Springs), KOAA TV (Colorado Springs), Western State Colorado University (Gunnison), Laramie (Wyo.) Community College and The Wyoming Tribune Eagle (Cheyenne).

And this week’s edition of Andrew Hudson’s Jobs List features a Q&A with Linhart’s Sharon Linhart, Vladimir Jones’ Joe Hodas and me discussing the evolution of public relations.

Denver PR Jobs

Among those hiring this week are the ACLU of Colorado, American Water Works Association, Colorado PERA, Colorado Public Television (Channel 12), Inteweave, 9News, Share Our Strength, The Gallup Post, Voqal, the Town of Frederick, Compassion International (Colorado Springs), Professional Bullfighters Association (Pueblo), Rio Blanco Herald Times (Meeker) and the Casper (Wyo.) Star-Tribune.

 

Denver PR Jobs

Among those hiring this week are Communications Strategy Group, GBSM, VOCO Creative, Datalogix, Habitat for Humanity, Baptie & Company, History Colorado, Jackson Insurance, Kaiser Permanente, MWH Global, North Suburban Medical Center, STARZ, The American Independent News Network, Veterans Green Jobs, Colorado State University’s College of Business (Fort Collins) and Delta Memorial Hospital (Delta).

Denver PR Jobs

Among those hiring this week are BeadforLife, Communications Strategy Group (internship), Denver International Airport, Denver Public Schools, Four Winds Interactive, Global Greengrants Fund, Meritage Homes, Neiman Marcus Stores, Rides to Thrive, Rocky Mountain Institute, The Colorado Statesman, The Medical Center of Aurora, The National Renewable Energy Laboratory, Focus on the Family (Colorado Springs), The Colorado Springs Gazette and The Durango Herald.

Denver PR Jobs

Among those hiring this week are the American Water Works Association, Botanical Interests, COHN, Denver Management Advisors, Developmental Pathways, Junior Achievement-Rocky Mountain, Inc., National CineMedia, National Jewish Health, Safeway, Vail Resorts (Broomfield), Weld County School District (Greeley), and Trinidad (Colo.) State Junior College.

Denver PR Jobs

Among those hiring this week are A Precious Child, American Water Works Association, Colorado Health Benefit Exchange, Financial Planning Standards Board Ltd., IHS, National CineMedia LLC, SCL Health System, The Merage Foundation, Humane Society of the Pikes Peak Region (Colorado Springs), Poudre Valley Health System (Fort Collins), and the Alamogordo (N.M.) Daily News.

Denver PR Jobs

Among those hiring this week are Americorps, Aspen Skiing Company, Flatirons Habitat for Humanity, Colorado Department of Regulatory Agencies, Jackson National Life Insurance, Porter Adventist Hospital, Small Planet Foods, The Colorado Trust, Virtela, VisiTech PR (intern), Western Union, Colorado State University, City of Colorado Springs, Contently (Aspen), Cortez (Colo.) Journal, Henderson Mine (Empire), Visit Estes Park, Pueblo Colo.) ChieftanRocky Mountain Institute (Snowmass, Colo.) Cody (Wyo.) EnterpriseJackson Hole (Wyo.) News & Guide and Jackson Hole (Wyo.) Daily.

And dovetail solutions and SE2 also are hiring.

Denver PR Jobs

Among those hiring this week are Allstate Insurance Company, Colorado Access, Denver Water Dept., The Kempe Foundation, Kutak Rock LLP (intern), PCL Construction Enterprises (intern), Vail Resorts Management Company, KOAA TV (Colorado Springs) and Frederick-Firestone Fire Protection District (Frederick, Colo.).

Denver PR Jobs

Among those hiring this week are the Associated Press, the City of Aurora, the City of Littleton, Colorado Rural Health Center, Crocs, the Denver Water Dept., First Data, Hunger Free Colorado, Janus, The Merage Foundation, PCL Construction, Universal Lending Corporation, U.S. Department of Health and Human Services, Western Dairy Association, Westword, the Rio Grande Sun (Espanola, N.M.) and The (Butte) Montana Standard.

Denver PR Jobs

Among those hiring this week are CH2MHILL, Colorado Oil and Gas Conservation Commission (COGCC), Denver Public Schools, Development Counsellors International (Internship), Gamma Phi Beta Foundation, Greenhouse Partners, OpenWorld Learning, Rape Assistance & Awareness Program (RAAP), the Telluride (Colo.) Daily Planet and the Aspen (Colo.) Times.

Denver PR Jobs

Among those hiring this week are Aiello Public Relations and Marketing (intern), Aurora Sentinel, Colorado Center on Law and Policy, Colorado Rocky Mountain School, MetroWest Newspapers, MWH Global, Quality Stone Veneer, Trout Unlimited, Visiting Nurse Association, W.J. Bradley Mortgage Capital, the Fort Collins Coloradoan and The Colorado Springs Gazette.

Denver PR Jobs

Among those hiring this week are 850 KOA, Anadarko Petroleum, CEC Middle College, City and County of Denver, Datacard, Downtown Boulder Business Improvement District, Experis, KMGH (ABC), Law Week Colorado, Lockheed Martin, Pinyon Ranch, Quality Stone Veneer, Universal Lending Corporation, University of Denver, W.J. Bradley, Waterbrook and The Craig Daily Press (Steamboat Springs).

Denver PR Jobs

Among those hiring this week are Barnhart Communications (internship), City of Boulder, DISH Network, Metro West Newspapers, NBCUniversal, Pike Research, Quiznos, Re/Max, Teletech, The Assist Group, Trimble, University of Colorado Denver Business School, University Physicians, Professional Bull Riders (Pueblo), the Cody (Wyo.) Enterprise, and the Kemmerer (Wyo.) Gazette.

Denver PR Jobs

Among those hiring this week are Albeo Technologies, Broomfield Council on the Arts and Humanities, CenturyLink, Colorado Public Matters, GH Phipps Construction Companies, Johns Mansville, Karcher, Level 3, Maria Droste Counseling Center, Occidental Petroleum, Oculus Media, PCL Construction, Simon Property Group, Sisters of Charity of Leavenworth Health System, The Creative Alliance, Universal Lending Corporation, USO, WHERE Denver Magazine, Spectranetics (Colorado Springs) and Walmart (Bentonville, Ark.).

Denver PR Jobs

Among those hiring this week are Adams County Economic Development, Adams County Government, BrightNest (internship), Catholic Health Initiatives, Idex, Kutak Rock, SCL Heatlth System, Senior Housing Options, The Alternative Board, University of Colorado, the Salt Lake (Utah) Tribune, Salt Lake City (Utah) Magazine and the Wyoming Tribune-Eagle (Cheyenne).

Denver PR Jobs

Among those hiring this week are the American Indian College Fund, ARCHOS, City of Aurora, Children’s Hospital Colorado, State of Colorado, Comex Group, Douglas County Clerk and Recorder’s Office, Mile High Newspapers, StoneRiver, Turner Public Relations (internship), University of Denver, WPX Energy (Parachute, Colo.) and The Buffalo (Wyo.) Bulletin.

Denver PR Jobs

Among those hiring this week are Allied-THA, ABMP, Baptie & Company, Charles Schwab & Co., Gevo, Grand Junction Convention and Visitors Bureau, St. Anthony Hospital (part of Centura Health), Summit Business Media, Trimble Navigation, Trust America, VOCA Public Relations (part-time), Western Union, United States Olympic Committee (Colorado Springs), Cortez (Colo.) Journal, Montrose (Colo.) Daily Press and Nebraska Life (presumably somewhere in Nebraska).

Denver PR Jobs

Among those hiring this week are the City of Greeley, Colorado Conservation Voters, Colorado Women’s Chamber of Commerce, Dairy Center for the Arts, Denver Water, EffectiveUI, GBSM, Mapquest, MillerCoors, Morris Visitor Publications, Rose Community Foundation, The Arthritis Foundation, University of Colorado Department of Alumni Relations and Communications, Vail Daily and Odney (Bismarck, N.D.).

Denver PR Jobs

Among those hiring this week are Charles Schwab & Co., The Colorado Health Foundation, Downtown Denver Partnership, F+W Media, Governor’s Office of Information Technology, Mobile Accord, National Stroke Association, Newmont Mining, Prarie Mountain Publishing, The Denver Hospice, Women’s Crisis & Family Outreach Center, Colorado Springs GazetteCraig Daily PressDurango Herald and the Rawlins (Wyo.) Daily Times.

Denver PR Jobs

Among those hiring this week are the American Society of Bariatric Physicians, the City of Boulder, the Denver Metro Chamber of Commerce (unpaid intern), FCC Services, Financial Planning Standards Board, Medtronic Navigation, Oncure Medical Corp., Penrose-St. Francis Health Services, PlanSource, Rally Software, St. Julien Hotel and Spa, The American College of Veterinary Internal Medicine, Western Union, NANA Development (Colorado Springs) and the Weld County District Attorney’s Office (Greeley).

Denver PR Jobs

Among those hiring this week are 90octane (part-time), Adams County School District 50, Catholic Health Initiatives, Colorado AIDS Project Red Ball Event (intern), Financial Planning Association, Junior Achievement-Rocky Mountain, MillerCoors, OptumHealth (UnitedHealth Group), Raytheon Office of Economic Development (State of Colorado), SunEdison, Talk Shop, Trimble Navigation, Vail Resorts, the University of Colorado Colorado Springs, the University of Wyoming (Laramie, Wyo.), and Pulse (Las Cruces, N.M.).

Denver PR Jobs

Among those hiring this week are GBSM, HealthGrades, MillerCoors, University of Colorado Denver, Accurence, ACLU of Colorado, Broomfield United Methodist Church, Colorado Medical Society, Denver Film Society, Denver Health & Hospital Authority, Denver Metro Chamber of Commerce, DirectTV, Education Commission of the States (ECS), The Colorado Springs Gazette (Colorado Springs), Phoenix New Times (Phoenix), Cabela’s (Sidney, Neb.) and The Garden City Telegram (Garden City, Kans.).

Denver PR Jobs

Among those hiring this week are 104 West Partners (internship), 36 Commuting Solutions, Allstate Corporation, Amgen, Arrow Electronics, CH2MHill, Denver Athletic Club, Graland Country Day School, HealthGrades, Metro State, Rose Medical Center (internship), University of Colorado Denver, Junior Achievement USA (Colorado Springs), Peak Vista Community Health Centers (Colorado Springs), The Lawrence Journal World (Lawrence, Kan.), The Dodge City Daily Globe (Dodge City, Kan.).

Denver PR Jobs

Among those hiring this week are Covidien, Denver Public Schools (internship), Development Counsellors International, Encana, Fearless Campaign, Gaiam TV, Huttner Group, Outdoor Industry Association, Starz, University of Colorado Denver, WhiteWave Foods, Honeywell (Colorado Springs), Daily Planet Newspaper (Telluride) and J.M. Waller (Fort Carson).

Denver PR Jobs

Among those hiring this week are Comcast Sports Group, the Cortez Journal, Habitat for Humanity Colorado, IHS, Mental Health Partners, MetroMix.com, Pacific Dental Services, St. John’s Cathedral, SurveyGizmo, The Colorado Statesman, US Department of Labor, Western Resource Advocates, Communications Strategy Group (internship) and Kansas State University (Manhattan, Kans.).

Denver PR Jobs

Among those hiring this week are the City of Boulder, the Delta-Montrose Electric Association, Google, ITT Techncial Institute, National Honey Board, Nimsoft, Northern Colorado Business Report, Rocky Mountain PBS, SendGrid, Sierra Nevada Corp., Sky Ridge Medical Center, The GLBT Community Center of Colorado and University of Colorado Law School.

Denver PR Jobs

Among those hiring this week are the American Diabetes Association, the City and County of Denver, the Colorado Coalition for the Homeless, Denver Center for Performing Arts, Downtown Boulder, Janus, the Museum of Contemporary Art Denver, North Metro Fire Rescue District, Southeast Business Partnership, The Geological Society of America, Xcel Energy, Pure Brand (internship), Turner PR (internship), National CineMedia (internship), CSU College of Veterinary Medicine & Biomedical Sciences (Fort Collins) and Blackhills Corp. (Pueblo).

Denver PR Jobs

Among those hiring this week are the Aspen Art Museum, BENTEK, City of Aurora, Colorado PERA, Comcast, Correctional Healthcare Companies, eBags, Granby Ranch, Interweave (Beadwork), Jeppesen, Jewish Family Service of Colorado, KVCU Radio, Metropolitan State College, National MS Society (Colorado-Wyoming Chapter), National Stroke Association, Swallow Hill Music, University of Colorado at Boulder, Pikes Peak Community College (Colorado Springs), SRAM (Colorado Springs) and the University of Colorado at Colorado Springs.

Denver PR Jobs

Among those hiring this week are 5280, the Colorado Municipal League, Colorado State University Alumni Association, Colorado State University Career Center, Denver Health Hospital Authority, Denver Public Schools, ITT Technical Institute, National Conference of State Legislatures, National MS Society, Colorado-Wyoming Chapter, Parkview Medical Center, Rio Tinto Minerals, Starz, Team Player Productions, Telemundo, The Colorado Springs GazetteThe Daily Sentinel, The National Cannabis Industry Association, Tuff Shed, University of Colorado at Denver, VMware and Woodward Inc.

Denver PR Jobs

Among those hiring this week are Adperio, Aspen Times Magazine, Colorado Municipal League, Denver Human Services, Development Counselors International, EMC, LoDo District, National Association of RV Parks and Campgrounds, SendGrid, Southeast Business Partnership, National Jewish Hospital, UCAR, VisiTech PR, KOAA/NBC (Colorado Springs), KDNK-FM (Carbondale) and the Emporia Gazette (Emporia, Kans.).

Denver PR Jobs

Among those hiring this week are The American Institute of Architects (Colorado Chapter), CoBank, The Colorado Trust, Elitch Gardens, Gamma Phi Beta International Sorority, IHS, Jackson National Life Insurance, KMGH-TV, ProBuild, Quantum Corp., Science Applications International Corporation (SAIC), Starz, State of Colorado Department of Personnel and Administration, Turner Public Relations, HACH (Loveland), Keystone Resort (Keystone) and Winter Park Resort (Winter Park).

Catfight Alert: Aiello/Webb vs. Andrew Hudson

If you were getting tired of the Is-the-Michael-Hancock-story-really-a-story debate, good news. The proposed Gaylord Hotel development in Aurora is the newest catfight in town, and it is splitting Denver’s PR community. On one side are Wendy Aiello (repping Aurora) and Pete Webb (repping Gaylord). And on the other side is Andrew Hudson, who doesn’t want to see the Stock Show relocate from Denver.

And if you aren’t tired of the Michael Hancock debate, Big Media blogger Jason Salzman takes Denver media to task for running with a story that was broken by a guy using rampant rumors as a source.

Denver PR Jobs

Among those hiring this week are ABMP, the Colorado School of Mines Foundation, DaVita, Denver Health, GHX, Holland & Hart, Intermap Technologies, Mountain News Corporation, National Wildlife Federation, Peak Vista Community Health Centers, the University of Colorado at Denver School of Dental Medicine and the Yahoo! Contributer Network.

Denver PR Jobs

Among those hiring this week are Webb PR, Colorado Public Radio, the Alzheimer’s Association of Colorado, Crossroads Community Church, the Maternal Child Health and Healthy Baby Program of Weld County, the National Ecological Observatory Network, Peak Vista Community Health Centers, the University of Colorado at Denver and the University of Denver.

Denver PR Jobs

Among those hiring this week are the Boulder Jewish Community Center, Colorado Christian University, the Colorado Hospital Association, Eaton Corporation, EBags, Jeppesen, onTarget Jobs, Outreach United Resource Center, The American Herbal Products Association, Ubee Interactive, Waste Management, Xcel Energy, KRDO NewsChannel 13 (Colorado Springs), and the University of the Rockies (Colorado Springs).

Denver PR Jobs

Among those hiring this week are Volume Public Relations, Community Health Association of Mountain/Plains States, Dumb Friends League, Destination Hotels & Resorts, Jackson National Life Insurance Company, Laser Technology Inc., the Montrose Daily Press (Montrose), Poudre Valley Health System (Loveland) and CPCD Head Start (Pueblo).

Denver PR Jobs

Among those hiring this week are Alpine Access, Centura Health, Colorado Public Radio, Colorado Garden Show, Destination Hotels and Resorts, DISH Network, Elitch Gardens, Fentress Architects, Holland & Hart, Inspirato, Nexant, PCL Construction, PR Newswire, RMEL, Safehouse Progressive Alliance, The Summit Foundation and the University of Denver.

Denver PR Jobs

Among those hiring this week are The GLBT Community Center of Colorado, Boston Market, CoBank, Colorado AIDS Project, Colorado Association of School Boards, Colorado Department of Transportation, Colorado Lottery, DISH Network, Financial Planning Association (FPA), Harrison School District Two, Kaiser Permanente, Marsh & McLennan Companies (MMC), Metropolitan State College, National Cattlemen’s Beef Association, Outward Bound, Regional Air Quality Council and Southwest Art Magazine.

Denver PR Jobs

Among those hiring this week are Turner PR, CSG Public Relations, First Data, Denver Water, the Boulder Police Department, Denver Health & Hospital Authority, National Sports Center for the Disabled, RockResorts/Vail Resorts, the State of Colorado, StillSecure, the University of Colorado at Denver and BP (Durango).

Denver PR Jobs

Among those hiring this week are Booz Allen Hamilton, Colorado School of Mines, Comcast, Covidien, Cystic Fibrosis Foundation, Latin American Educational Foundation, LoDo District, National Kidney Foundation, Ogilvy, OnTarget Jobs, Parsons, StillSecure, TD Ameritrade, University of Colorado Hospital, VisitDenver and Wellpoint Systems.

Denver Post Ranks Eighth Among Newspaper Twitter Followers

Circulation numbers are still king, of course, but here is the ranking of U.S. newspapers according to their Twitter followers (Note: it only ranks the newspapers’ primary Twitter accounts).

The Denver Post ranks a very respectable eighth, although the follower numbers fall off a cliff after the top three.

  1. @nytimes – 2,668,948
  2. @wsj – 464,591
  3. @washingtonpost – 204,514
  4. @latimes – 83,335
  5. @usatoday – 72,929
  6. @newyorkpost – 57,605
  7. @chicagotribune – 34,490 *
  8. @denverpost – 32,755
  9. @dallas_news – 24,726
  10. @seattletimes – 22,286
  11. @suntimes – 18,952
  12. @freep – 18,851
  13. @nydailynew – 15,744
  14. @houstonchron – 14,108
  15. @azcentral – 10,407
  16. @oregonian – 10,338
  17. @phillyinquirer – 9,819
  18. @SFGate – 9,508
  19. @clevelanddotcom – 7,943
  20. @MN_News – 7,008
  21. @NJ_News – 6,181
  22. @SDUT – 5,886
  23. @tampabaycom – 3,168
  24. @insidebayarea – 2,810
  25. @cctimes – 2,705
  26. @mercurynews – 2,536
  27. @newsday – 2,302

Weber Shandwick Study Finds CEOs ‘Unsocial’

Weber Shandwick has released a new report that examines the roles CEOs play in social media, and the news is mixed:

Our analysis revealed results that were good and not-so-good. Robust signs exist that CEOs are actively taking charge of their corporate reputations and demonstrating leadership through communications. For the most part, they are extensively quoted in the business press, frequently deliver keynote speeches at conferences, and participate in business school forums. But when it comes to digital engagement and social media, CEOs are generally “unsocial.” As more CEOs take on the mantle of “chief narrator,” however, we expect that this will change and change fast.