The Business Impact of COVID on PR Agencies

From Aleda Stam at PRWeek:

“Interpublic Group agency Golin saw revenue from healthcare work rise 18% year to date. The agency’s healthcare practice and Virgo Health, Golin’s healthcare communications agency, brought on 33 new employees in 2021 just to handle the extra work.” …

“FleishmanHillard saw a similar jump of 15% in revenue year over year from its healthcare practice and won close to $30 million in new client work before Q4 2021, according to Anne de Schweinitz, Fleishman’s global managing director of healthcare. Healthcare is the firm’s largest individual practice at almost a quarter of the work the agency does.” …

“Edelman’s healthcare practice accounts for 21% of the agency’s global revenue — or more than $176 million annually — according to Kirsty Graham, Edelman’s global chair of health. The practice also grew 19% in revenues year over year in 2021.”

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