The Business Impact of COVID on PR Agencies

From Aleda Stam at PRWeek:

“Interpublic Group agency Golin saw revenue from healthcare work rise 18% year to date. The agency’s healthcare practice and Virgo Health, Golin’s healthcare communications agency, brought on 33 new employees in 2021 just to handle the extra work.” …

“FleishmanHillard saw a similar jump of 15% in revenue year over year from its healthcare practice and won close to $30 million in new client work before Q4 2021, according to Anne de Schweinitz, Fleishman’s global managing director of healthcare. Healthcare is the firm’s largest individual practice at almost a quarter of the work the agency does.” …

“Edelman’s healthcare practice accounts for 21% of the agency’s global revenue — or more than $176 million annually — according to Kirsty Graham, Edelman’s global chair of health. The practice also grew 19% in revenues year over year in 2021.”

Who Went Where

  • Lauren Noser joined GroundFloor Media as director of Communications. She previously was a senior policy and advocacy coordinator at Children’s Hospital Colorado. GFM also promoted Amy Moynihan to the position of vice president.
  • Mikayla Ortega was named PIO for the Denver Office of Emergency Management. She previously was a senior assignment editor at KMGH/Denver7.
  • CenterTable added Diana Harper as assistant editor and creative services coordinator.
  • 104West Partners hired Kiley Hayward as a director to help lead the agency’s newest accounts. Hayward previously served as a managing supervisor at FleishmanHillard and also spent time at Porter Novelli and Edelman.
  • Linhart PR announced it has added Drew Howland as an account executive, and Sari Winston and Alicia Whitman as account associates.
  • CBS4 promoted Kristine Strain to the role of news director. She previously was assistant news director and she replaces Tim Wieland, who was promoted to general manager. The station also added reporter Marissa Armas who previously worked at KOAT-TV in Albuquerque.
  • Fox31 added Talya Cunningham as co-anchor to its 4 pm weekday newscast. She previously was with WRIC-TV in Richmond, Va.
  • The Colorado Sun added Tatiana Flowers as its reporter covering social and economic inequality issues.
  • Colorado Community Media added Kristen Fiore as its West Metro editor.