Variety: ‘Crisis PR Fails the Celebs Who Spin Their Sins’

“Rarely a day seems to go by in recent weeks without a celebrity seeing their career threatened by the social-media uproar attending either their own poorly chosen words or allegations about appalling behavior,” Andrew Wallenstein at Variety reports.

“From Morgan Wallen to Gina Carano to Armie Hammer, Hollywood executives are getting frequent reminders lately about the considerable risk that comes with associating their investments with unpredictable talent. … No one feels the weight of that burden more than the crisis-PR practitioners fighting on the frontlines on behalf of their clients. If there’s any silver lining to this rash of incidents, it’s that they offer a wealth of best and worst practices from which to learn how to most effectively handle these sticky situations.”

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