SSPR, a national agency with an office in Denver, is rebranding as Next PR. The change, the agency says, highlights its ability to “push the boundaries of traditional PR that enables brands to meet new challenges and opportunities head on.”
“As difficult as it was, 2020 was also a powerful learning and growth experience for us as an agency,” said Heather Kelly, Next PR CEO. “We proved that we’re not a one-size-fits-all firm operating out of a traditional PR playbook. Any agency can tell you what to say; we make sure your brand is also living up to that promise. We’re not afraid to push our clients to think outside traditional PR boundaries.
SSPR was founded by namesake Steve Simon in Chicago in 1978.