“What’s interesting is you have to always be on, which is tough. You would like to just have general conversations, but at the same time you have to understand this new-age media is a different age. It’s not just print as it might have been before. There’s a lot more people who want to get their name out there and build their base of followers. You have journalists who are brands now.”
– Former Denver Nugget and current Miami Heat player Andre Iguodala describing the evolving nature of his interactions with media to The Athletic.
Denver Public Relations Blog 
Uncle Walter was a brand, but he was a newsman rather than an opinionated commentator. The difference now is that news and opinion are so blurred that many people think that cable shows are news, and that the hosts are journalists.