Coalition of Activist PR Professionals Targeting Agencies that ‘Greenwash’

Kevin McCauley at O’Dwyer’s reports: “PR firms have been put on notice that their ‘multimillion-dollar greenwashing and misinformation campaigns’ for fossil fuel clients that delay action on global warming are going to be outed, according to the Clean Creatives organization, a group of communications professionals supported by Fossil Free Media.”

“Launched Nov. 19, CC aims to reveal the relationships between PR firms and fossil fuel clients, organize staffers who ‘feel conflicted about making propaganda for oil and gas companies’ and contact sustainability-minded clients who might feel unhappy that their firm is actively undermining progress on climate change, according to a statement from Jamie Henn of Fossil Free Media.”

Quote of the Day

“What’s interesting is you have to always be on, which is tough. You would like to just have general conversations, but at the same time you have to understand this new-age media is a different age. It’s not just print as it might have been before. There’s a lot more people who want to get their name out there and build their base of followers. You have journalists who are brands now.”

– Former Denver Nugget and current Miami Heat player Andre Iguodala describing the evolving nature of his interactions with media to The Athletic.