Coalition of Activist PR Professionals Targeting Agencies that ‘Greenwash’

Kevin McCauley at O’Dwyer’s reports: “PR firms have been put on notice that their ‘multimillion-dollar greenwashing and misinformation campaigns’ for fossil fuel clients that delay action on global warming are going to be outed, according to the Clean Creatives organization, a group of communications professionals supported by Fossil Free Media.”

“Launched Nov. 19, CC aims to reveal the relationships between PR firms and fossil fuel clients, organize staffers who ‘feel conflicted about making propaganda for oil and gas companies’ and contact sustainability-minded clients who might feel unhappy that their firm is actively undermining progress on climate change, according to a statement from Jamie Henn of Fossil Free Media.”

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