ESPN resurrected Michael Jordan, so why can’t Amazon bring back another relic from the 1990s – the Video News Release? As you can see below, the company is proving that a script and some mildly interesting B-roll is still gold in some media markets.
Update: Legal experts interviewed by Vice say that running promotional content such as this without disclosing who provided it could be a violation of Section 317 of the Communications Act.
Denver Public Relations Blog 