PRWeek Survey Pinpoints COVID-19 Impact

~ Jeremy Story

What impact is COVID-19 having on PR campaigns? According to a PRWeek survey:

  • Consumer and brand campaigns are most affected
  • 40% of in-house respondents said their budgets have already been cut (24% also said their budgets have increased)
  • 26% percent of respondents said hiring is frozen and 16% said layoffs have occurred
  • 43% of agency respondents said clients have reduced retainers (although only 24% of in-house respondents said they have reduced them)
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Published by Jeremy Story

One thought on “PRWeek Survey Pinpoints COVID-19 Impact”

  1. While my work is to advocate for conservation groups, it’s all part of the political “game.” And that doesn’t stop ever. Not even a pandemic can stop that.

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