Ummm, what?

Food & Wine magazine is relocating from Manhattan to Birmingham, Ala. Stephanie Strom at The New York Times reports:

Hunter Lewis, the editor of Cooking Light, will become Food & Wine’s new editor in chief, replacing Nilou Motamed, who is leaving the company after a little more than a year … said the move to Alabama was partly to save money — Time Inc. has struggled since it was spun off from Time Warner three years ago — but also to give Food & Wine a more national flavor. …

The relocation is a gamble, though. Unlike Time’s other food titles, which cater more to home cooks and those beginning to cook, Food & Wine has developed a following among chefs, wine connoisseurs and restaurateurs. Its New York offices have for almost 40 years been a sort of crossroads for visiting chefs and high-end advertisers like Rolex.

FW

One thought on “Ummm, what?

  1. Whether or not the magazine relocation works, this could be a great opportunity for the city of Birmingham to use the coverage in the NY Times as a springboard to tout what Birmingham has to offer. For one thing they have a new civil rights national monument which includes the historic place where Dr. Martin Luther King, Jr. and others gathered to demand equality for all Americans.

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