Now that Cinemark has been found not responsible for the Aurora theater shooting, it’s pretty easy to see why it would want to get the money it spent defending itself back. But I’ll give Cinemark the same advice I have given literally dozens of CEOs across many different industries: You are never sorry later for having taken the high road. Not to mention that the reputational damage for trying to collect $700,000 will be in the tens of millions of dollars.
Day: June 30, 2016
Chipotle Taps Linhart for National Marketing Role
Chipotle Mexican Grill has engaged its long-time regional PR partner Linhart PR for a new expanded national role: supporting Chipotle’s field marketing team and regional brand strategists in all restaurant markets nationwide. Chipotle previously worked with four regional firms.
R&R Partners Adds Government Affairs Strategists
R&R Partners has added national government affairs strategists Steven Palmer and Mary Kay Hogan. Both most recently served in senior positions for Grayling and are based in R&R’s Denver office.