Now that Cinemark has been found not responsible for the Aurora theater shooting, it’s pretty easy to see why it would want to get the money it spent defending itself back. But I’ll give Cinemark the same advice I have given literally dozens of CEOs across many different industries: You are never sorry later for having taken the high road. Not to mention that the reputational damage for trying to collect $700,000 will be in the tens of millions of dollars.