Denver PR Blog


Aurora Sentinel Trashes City’s Proposed PR Campaign
January 14, 2015, 9:43 am
Filed under: Public Relations

The editor of the Aurora Sentinel is not impressed with Adrenalin or the agency’s new PR campaign for the city:

Now it’s time for a serious mommy makeover for (Aurora). So (the city) hired Adrenalin, a high-powered image and branding consultant that recommended the city consider a powerful image-meme like: “Aurora, it’s worth discovering.”

Barf. In the interest of frank honesty, that’s just stupid. In fact, it’s awful. It’s publicrelationese for, “we don’t suck that bad.”

If you’re wondering just who the brains are behind such a sad little synaptic backfire, it comes from the same people that proudly stand behind the stellar marketing campaigns for PPIR. No? No Pavlov’s Bell there? How could you not know that PPIR is the Pike’s Peak International Raceway? Never mind that it went bankrupt years ago. Andrenalin still touts that wild success on their website.


Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: