Kmart, home of Martha Stewart and Blue Light Specials, shoots for edgy. And this is why it is important.
You fired two-time national champion hockey coach George Gwozdecky two weeks ago, and you have refused to discuss the decision with media. Now, reports are that you have narrowed your search to four finalists for the position.
Here’s some free advice: Hiding from the media is an amateur mistake. Sit down with them before you hire your next coach to explain why you fired Gwozdecky. Otherwise, your press conference to introduce the new coach will turn into a circus and all the media coverage will focus on the firing rather than the hiring.
You are the athletic director at a major university. Start acting like it.