The Denver Post takes a pretty damn rosy view of its circulation numbers for a paper about to lay off two-thirds of its copyediting staff. The Post’s own 14-paragraph article reports the changes in the paper’s website hits, its online e-version, and its Facebook and Twitter followers, bit conspicuously absent are any numbers about the paper’s print circulation change. And given that advertisers typically pay a newspaper’s bills, that is an ominous sign.
The paper reported 250,200 print subscribers for the period ending March 31, which appears to be about a 25 percent drop from a year ago. But it also reported 150,000 digital subscribers. As usual, I’m waiting for Mark Harden at the Denver Business Journal or Michael Roberts at Westword to connect to connect the dots.