Denver PR Blog


Denver PR Jobs
November 7, 2011, 5:22 pm
Filed under: Andrew Hudson, Jobs

Among those hiring this week are the American Alpine Club, Avaya, CH2MHill, Colorado Public Radio, Colorado State University, Community College of Aurora, Great West Life, News Link, UBM Cannon, Western Union, Westmeath Communications and the University of Nebraska (Lincoln, Neb.).



Gambling Ring Implicates Armstrong, Sander
November 7, 2011, 9:59 am
Filed under: Crisis Communications

It isn’t as juicy as the Denver Players Club scandal, but this weekend’s report of a high-end Colorado gambling ring has done what the Players Club scandal couldn’t do: name names. Among those who have been caught up in the ring are Denver Post sportswriter Jim Armstrong (who was fired Friday when his name surfaced) and Steve Sander, Denver’s director of strategic marketing and a member of the Metro Denver Sports Commission’s board of directors.

The silver lining for Denver Post colleagues is that Armstrong represents one less layoff that may come should the newspaper’s buyout program not yield results.



‘Content Fusion’ Just Marketing Hype
November 7, 2011, 8:51 am
Filed under: Weber Shandwick

When I was a vice president at Weber Shandwick, I spent a lot of my time – 60 percent, if you believed my job description – having conversations with prospective clients, and I was always looking for a hook that would let me have a different kind of conversation with them than my competitors could have.

So I was curious about the agency’s announcement last week of its new “content fusion” approach to integrated storytelling that promises to identify “what stories can be told in which formats and where to drive those stories.”

After watching the video and reading the white paper, it is clear that “content fusion” is both brilliant and disappointing. It is brilliant because it give Weber Shandwick another proprietary hook to have unique conversations with a prospective client, and disappointing because it boils down to simply acknowledging that some stories are better told using video and graphics. Hardly innovative stuff, but you have to give Weber Shandwick credit for the fancy packaging.