Amber Naslund, nationally known communication and business strategist, vice president of Social Strategy for Radian6 and author of The Now Revolution, will be giving two Colorado presentations: Denver (May 12) and Boulder (May 13).
Naslund’s appearances — her first-ever in Colorado — are being hosted by the Mile High Social Media Club (MHSMC), Metzger Associates, PRSA Colorado and Redhead Writing.
At each event, Naslund will address the “Seven Shifts To Make Businesses Faster, Smarter & More Social.” Attendees will learn how to:
- Strip away silos and overgrown business processes and create a culture of NOW;
- Hire and empower a new type of employee who is adept at pattern recognition, human relations, and immediate analysis;
- Organize internal teams for maximum external impact, and empower every employee as a marketer, even if they aren’t;
- Listen at the point of need and answer the social telephone;
- Travel the “Humanization Highway” and respond effectively and persuasively to customer inquiries;
- Plan for, find and manage real-time crises; and,
- Redesign success metrics in a business world that’s increasingly instantaneous.
The cost for the event is $25 ($20 for PRSA members and students with valid student ID). All participants will receive a copy of Naslund’s book The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social.
A request from Jen Lester at Philosophy to “like” The Review, a monthly publication serving the advertising, marketing and media industries in Colorado.
If you were wondering who was the winner in 5280’s recent acquisition of Denver Magazine, you can stop. It was 5280. Despite press releases touting print runs of 50,000 copies, Denver Magazine only had 3,000 paid subscribers. The remaining copies were dumped at local hotels and businesses. Here’s guessing 5280’s Dan Brogan got the deal of a lifetime. So much so that he has agreed to fulfill existing Denver Magazine subscriptions with 5280 issues as a goodwill gesture.
Denver’s economy must be improving because the wins keep coming. This week, it’s The Bawmann Group announcing it has added six new clients: Everest University Online; Tri-County Health Department’s Communities Putting Prevention to Work Initiative; C. Jean Stewart LLC; The Center for Effective Interventions at Metropolitan State College of Denver; Cutarelli Vision; and the campaign to promote Advancing Colorado’s Mental Health Care sponsored by four of Colorado’s leading foundations — The Denver Foundation, The Colorado Health Foundation, The Colorado Trust and Caring for Colorado.
VOCO Creative has picked up the Green Cube Show Home as a pro bono client. Located in the heart of LoHi, the home will showcase green Denver businesses while benefiting a scholarship fund at nearby North High School. It’s also slated to be one of the first-ever LEED Platinum residences in Denver and will be open to the public during July.
Columbia Journalism Review examines the state of communications and concludes that “the muscles of journalism are weakening and the muscles of public relations are bulking up—as if they were on steroids … the dangers are clear.”
“As PR becomes ascendant, private and government interests become more able to generate, filter, distort, and dominate the public debate, and to do so without the public knowing it. ‘What we are seeing now is the demise of journalism at the same time we have an increasing level of public relations and propaganda,’ (author Robert) McChesney said. ‘We are entering a zone that has never been seen before in this country.’ ”