Denver PR Blog


Catfight Alert: Shell vs. BP
October 29, 2010, 7:11 am
Filed under: Public Relations

Shell Brand International Chairman Bruno Motta is calling out BP for misleading consumers with its “Beyond Petroleum” branding:

“For the last few years [BP] has repositioned in an interesting way. We should look into the DNA of the company and project an essence or truth – say what you are, even if it’s not as appealing. It makes for a long-lasting brand.”


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