Today’s Wall Street Journal examines the “fastest-growing PR stunt: Getting into the Guinness Book of World Records.“
‘Fastest-Growing PR Stunt’
Today’s Wall Street Journal examines the “fastest-growing PR stunt: Getting into the Guinness Book of World Records.“
Denver Public Relations Blog 
Huh? The Guinness stunt has been around forever! It’s about as creative as a ribbon-cutting or giant check presentation, yet somehow the ‘world’s largest [insert food item that is invariably disgusting in mass quantities]’ snags media attention every time…