Day: March 30, 2010

PRSA Colorado Luncheon to Feature #journchat’s Sarah Evans

~ Jeremy Story ~ Leave a comment

Public relations and new media consultant Sarah Evans — the founder of #journchat who is one of Forbes’s 14 Power Women to Follow on Twitter — is the speaker at this month’s PRSA Colorado luncheon on Wednesday, April 21.

Evans will share successful ways to create online media relationships and shed light on balancing social media with traditional PR tactics, including:

• What motivates both local and national journalists in the online world.
• How to define online media targets and objectives.
• How to pitch in 140 characters or less.
• Time management tricks to help you manage the growing number of tools at your disposal.

Click here to register or for more information.

Great Moments in Journalism XXVI

~ Jeremy Story ~ Leave a comment

Ahhhh, Russia. It is so quaint how you are always 30 60 years behind us. If you were watching cable news here in the states on Monday morning, it was nearly impossible to avoid updates on the Moscow subway bombing. In Russia, not so much. As the New York Times reported, “Channel 1, a main government station, reported briefly on the attacks at 8:30 a.m., a half-hour after the first blast, but did not mention them again until noon.”

Why?, you may ask. Because, according to Channel 1’s Larisa L. Krymova, updates were unnecessary: “The majority of people who are not journalists leave the house before 9 in the morning. After that, the majority of people who watch TV are housewives.”

Growth Continues at GroundFloor

~ Jeremy Story ~ Leave a comment

GroundFloor Media has added Alexis Anzalone as social media/public relations manager and Kimmie Greene as senior public relations manager. Anzalone formerly worked at Formula PR in San Diego, where she managed both traditional and social media programs. Greene’s background includes Level 3 Communications, where she managed media and analyst relations for new product launches, network expansions, financial earnings and corporate acquisitions.