I’ve often wondered why NBC, CBS, ABC and Fox don’t simply bypass their cash-strapped local affiliates and offer programming directly to viewers via cable and satellite. If ESPN can charge cable and satellite companies $2.50 per month per subscriber, imagine what the Big 4 could charge (they currently receive nothing). Certainly enough to make up for the 12 percent of the population that they would lose because they still view television via over-the-air signals.
Along those lines, Local Newser takes a look at an interesting trend – NBC purchasing “local” Web site domain names in cities such as Denver where NBC does not own a station. Local Newser’s question: Does NBC intend, perhaps, to use its domain “NBCDenver.com” to compete locally against 9News/KUSA?
Denver Public Relations Blog 