(If you feel like you need a scorecard to keep it all straight, let me see if I can help: Hammerling represents the social/flitty/vapid approach to PR that infuriates Arrington, who is a cranky purist who thinks that PR [and perhaps all marketing] interferes with the natural selection that should determine whether products succeed or fail. Meanwhile, Taylor is a realist who thinks Arrington needs to acknowledge that there is a role for PR to play, and Albee thinks we shouldn’t extrapolate too much from this Hammerling scenario because one example of ineffective PR doesn’t mean all PR is ineffective.)
Among those hiring this week are The Children’s Hospital, U.S. Fish and Wildlife Services, Mercy Housing, the Society for Mining, Metallurgy & Exploration and the University of Colorado at Colorado Springs.
Guttau Public Relations picked up two Colorado School Public Relations Association (COSPRA) awards with its client, Colorado Springs School District 11.