Thanks for posting. If there is anything that is broken right now, its the RFP process. Dog and pony shows for agencies are prohibitively expensive and exhausting. I wish more companies were transparent on exactly what they’re looking for, how many companies they’re speaking with, etc. And I wish agencies would more carefully vet what RFPs they accept.
If you look at the comments, I think Zappos had an excellent response. But I think this dialogue needs to continue in the future.
Denver Public Relations Blog 
Thanks for posting. If there is anything that is broken right now, its the RFP process. Dog and pony shows for agencies are prohibitively expensive and exhausting. I wish more companies were transparent on exactly what they’re looking for, how many companies they’re speaking with, etc. And I wish agencies would more carefully vet what RFPs they accept.
If you look at the comments, I think Zappos had an excellent response. But I think this dialogue needs to continue in the future.
Fascinating.
I will give mammoth props to Zappos for contributing to the dialogue in the comments. They’re clearly listening and not afraid to clarify information.