Denver PR Blog

Qwest: Get In the Loop, and This Time We Don’t Mean By Endlessly Bouncing Among Our Customer Service Reps
May 14, 2008, 8:57 am
Filed under: McClain Finlon, Qwest

Qwest is launching its first new advertising campaign since it dumped Denver-based McClain Finlon for Chicago-based Draftfcb. The campaign, “Get in the Loop,” will appear in print, and on television, billboard and online properties. You can view the concepts here.

2 Comments so far
Leave a comment

This would be a great ad campaign were it in Chicago, where “Loop” would be better understood. As it is, it’s another classic blunder by Qwest. How many more can they make?

Comment by Tom Auclair

The campaign is well understood in Seattle; the “loop” they are promoting are the wide range of services (“triple play”) available via your “local loop”, i.e., your telephone line. It’s not a blunder at all.

Comment by Jeff Reynolds

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: