Denver PR Blog

Should Local Advertisers Think Twice Before Purchasing Ads on the Post’s and News’ Web Sites?
May 20, 2008, 8:25 am
Filed under: Denver Post, Rocky Mountain News, Westword

In the face of declining print readership, both the Denver Post and Rocky Mountain News have touted the increase in online traffic their Web sites have been receiving. But Westword has dug a little deeper and found that most of their online readers are from out of state, which is a much less appealing audience for local advertisers.