Last month we examined the contradiction between the lip service many PR agencies give to new media tools and their use (or lack thereof) of the most prominent of those tools – the blog. While the results were interesting, they only offered a simplistic quantitative snapshot. What went unexamined was the qualitative aspect. Today, Steven Silvers of Scatterbox fame offered a brilliantly simple post that cuts right to the heart of the quality of blog posts. The Cliffsnotes version: posting vapidity frequently doesn’t get you anywhere.
Editor & Publisher has the details on a new study that contends that the Wall Street Journal has seen “a marked increase in political and general interest coverage and a decrease in business reporting” since Rupert Murdoch took over last December. And things will probably get worse with the departure of the WSJ’s managing editor.
The mayor of Tucson, Ariz., has declared tomorrow “Public Relations Appreciation Day.” Feel free to take the day off to celebrate.