A Brave New (Online) World

Ken Barber at Pure Brand brought to our attention this blog post. As Ken notes, “It drives home the point that PR people can’t just apply their age-old, journalist-outreach tactics to the online world, especially bloggers.” We agree. Journalists have come to accept that being spammed comes with the job, and usually they aren’t in a position to hammer you publicly if you annoy them. But bloggers are different, so spam them at your own risk.

The Downside: Pen Marks on My Monitor When I Do the Crossword

The only thing newspapers have been shedding faster than reporters is paying subscribers. With free Web sites, it’s hard enough to get twentysomethings to pay for a newspaper subscription, but what happens when you can’t even keep subscribers who are in their fifties and used to be copyeditors at your publication? The Boulder Daily Camera is finding out. (Hat tip to Daniel Brogan at 5280.)

GBSM Unveils New “YourHub” Practice

GBSM today announced that it will reduce its focus on large, reputable, corporate clients and instead target Denver-area, consumer public relations by creating a new division called “GBSM | YourHub.com.” The new division will identify enhanced strategies to place articles in the YourHub franchise.

“We got the idea when we read about Edelman consolidating its digital practices and enhancing its focus on ‘authentic’ communications,” said GBSM principal Steven “Steve” Silvers. “We immediately convened our principals and held a staff retreat to ponder the question, ‘What is next in public relations?’ Then it hit us! YourHub is the pinnacle of what the public relations experience should be. Not quite journalism, not quite user-generated content, not quite reputable, but fully billable!”

The strategy has already delivered several success stories, and helped the agency land several new clients, including Lil’ Angel Pet Boutique & Gallery and Ladies En Confidente, according to Silvers.