No comment? Really?

Corporate America apparently has not learned what politicians have known for decades — that you can answer any tough question by ignoring it completely and instead answering the question you wish you had been asked. With that bit of knowledge, you would think the fabled “no comment” would gradually disappear entirely. But instead, it actually has increased.

Leslie Gaines-Ross of Weber Shandwick researched the number of times the phrase “the company declined to comment” appeared in media during the past 11 years. Surprisingly, it has doubled since 2000. Clearly, many companies do not understand that “no comment” is usually associated with presumptive guilt.