Denver PR Blog

Wall Street Journal: ‘Paying for PR – But Only When it Works’
December 16, 2007, 7:44 pm
Filed under: Fees, WSJ | Tags: ,
The Wall Street Journal profiled Cynthia McKay of Castle Rock-based Le Gourmet Gift Basket in an article examining alternative pay structures and pay-for-performance pricing in the public relations industry. McKay turned to an independent PR practitioner who bills based on results after feeling “nickled and dimed” by a traditional agency.