Larry Holdren Departs Pure Brand, Forms Own Firm

Congratulations to Larry Holdren, who has decided to leave Pure Brand to start his own firm, Holdren Strategic Communications. From Larry:

“After nearly 10 fantastic years with Pure Brand Communications, I’m excited to announce that I’ve spun off our reputation management and training business to form Holdren Strategic Communications. While we’ll operate independently from Pure, the plan is to work together on select pieces of business. We will focus on providing strategic communications services – including strategy development, reputation/issues management and communications/media training – to clients who operate in highly complex, regulated and/or controversial environments.”

Pure Launches ‘Free a Hero’ Campaign

As part of Pure Brand Communications’ Pure Good Works initiative, Pure has teamed up with Freedom Service Dogs to launch the “Free a Hero” campaign. Freedom Service dogs is a nonprofit organization that enhances the lives of people with disabilities by rescuing dogs and custom training them for individual client needs. The outdoor advertising campaign encourages people to donate to Freedom Service Dogs via a custom-designed mobile application to support the organization’s efforts.

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Pure Selects Freedom Service Dogs as Pro Bono Partner

Pure Brand Communications has selected Freedom Service Dogs of America is its 2012 Pure Good Works partner. Entering its second year, Pure Good Works awards one nonprofit organization one year of integrated creative services valued up to $75,000.

Freedom Service Dogs of America trains rescue dogs to serve people with disabilities, from those with physical challenges to veterans with post-traumatic stress disorder. The dogs accomplish simple tasks, such as turning on lights, and more profound feats like pulling a weakened client to an upright position in bed. The organization doesn’t breed dogs; it saves animals facing unfortunate futures. And while some dogs each year go unmatched with a client, they are found adoptive homes.

Pure Soliciting ‘Good Works’ Applications from Non-Profits

Pure Brand Communications is accepting applications for its second-annual Pure Good Works program. Pure Good Works awards one nonprofit organization—located anywhere in the U.S.—one year of integrated creative services valued up to $75,000.

The inaugural Pure Good Works grant was awarded to Rachel’s Challenge, a K-12 school assembly and continuing education program inspired by Rachel Scott, the first student killed in the 1999 Columbine High School shootings. Rachel’s Challenge is a program that empowers young people to release their inner good and create a chain reaction of kindness.