The amount of lip service public relations agencies give to new media, social media, Web 2.0, etc., is stunning. It seems you can’t sit through a pitch these days without listening to agencies explain how “critical it is to connect directly — and unfiltered — with your target audiences.”
So we thought it might be interesting to examine how many Denver PR agencies practice what they preach even at the most basic levels. What we found surprised us. Of the 32 agencies we checked, only seven had blogs, and even those seven had great disparities in how often posts appeared and how easy it was to find their blogs. So here is the honor roll:
- Pure Brand — 45 posts to its blog since January 1. We found this blog to be the most varied and interesting, with a lot of quick hits on a number of PR and advertising issues.
- Schenkein — 25 posts since January 1. The Schenkein blog disappeared for a while, but was resuscitated by Elaine Ellis at the end of January. Since then, it has made a strong showing.
- Story + Welch — 21 posts since January 1. We found this to be the smartest blog, with a lot of analysis about business issues (not just PR issues). But mixed in with those lengthier pieces are some amusing quick hits.
- Metzger — 19 posts since January 1. Originally, we missed Metzger’s blog because it isn’t linked from the agency’s Web site (or if it is, we still haven’t found it), but fortunately a reader emailed us the URL.
- GBSM — 8 posts since January 1. For GBSM, we counted Steven Silver’s Scatterbox blog, which offers an array of opinions on topics that interest Silvers ranging from elder care to HBO’s Inside the NFL. Our only complaint is how infrequently he posts.
- JohnstonWells — 6 posts since January 1. A mix of JW and industry news, it is not uncommon for the blog to go almost a month without a new post.
- GroundFloor Media — 3 posts since January 1. The GFM blog offers updates (albeit sparingly) on interesting firm and client projects.
Steven Silvers/GBSM had already found his way into our blogroll, but we will be adding the blogs from Pure Brand, Schenkein, Story + Welch and Metzger because of their commitment to blogging frequently on interesting topics.
NOTE: Post updated 3/9/2008 @ 1:04 p.m.