Ukraine Enlists Support of PR Firms to Encourage Investment

Caitlin Oprysko at Politico: “Ukraine’s Ministry of Culture and Information Policy has enlisted the help of several American and European PR firms to launch a campaign aimed at attracting businesses and investors to the war-torn country, according to an outline of the effort filed with the Justice Department this week. Although the British conglomerate WPP announced the partnership with Ukraine’s ministry of culture in June, the DOJ filings this week offer more insight into who will be involved in the initiative as well as its general scope. GroupM Poland is coordinating the effort, but the firm’s U.S. arm as well as several other WPP subsidiaries including Ogilvy, Hill + Knowlton Strategies and Hogarth, will work on the multi-pronged and global initiative to signal that ‘Ukraine is still open for business and has the potential to be a key cultural and digital technology European hub,’ according to the documents.”