Boulder’s MAPRagency Rebrands as Comprise

Boulder’s MAPRagency has unveiled an extensive rebrand that includes a new name — Comprise. The firm made the change to better communicate the firm’s full range of service offerings that include public relations, digital marketing and creative services.

“When people thought about our old brand, PR was often the only service that came to mind and our other areas of expertise got lost entirely. Plus, the ideals tied to our old name no longer matched our company’s personality,” said Jennifer Stevens, Comprise’s vice president of digital and creative services. “From a new name to alignment with our brand’s identity and evolved product and service offerings, there are many reasons to undergo the challenging but rewarding process of rebranding an organization. In our case, the new name and look describe our evolution within the shifting media landscape for the last three-plus decades.”

Hedge Fund Strikes Deal to Acquire TEGNA; Will 9News Suffer the Same Fate as The Denver Post?

What would 9News be without Kyle Clark, Kathy Sabine, Marshall Zelinger, Nicole Vap, Chris Vanderveen, Kim Christiansen and Jeremy Jojola? Sadly, we may find out now that news has broken that the hedge fund Standard General LP, pending regulatory approvals, will acquire 9News parent company TEGNA for $8.6 billion. Twelve years ago, The Denver Post was acquired by another investment firm, Alden Global Capital, and it cut the Post’s newsroom by approximately two-thirds – from 250 journalists in 2010 to fewer than 70 by 2018. Is 9News facing a similar future?

Some of the most visible and respected (and compensated) television journalists in Denver may become free agents in the coming months and years, which has the potential to completely reshape television news in our city. If I am the GM at CBS4, Fox31 or Denver7, I am preparing to open my wallet to poach as many of the 9News journalists as I can in an effort to end 9News’ ratings dominance.