When I was 23, I got my first public relations job in Denver at a firm named Darcy Communications. One of the big bosses was Rendall “Rendy” Ayers, and I liked him immediately. He was funny, good-natured and thoughtful, and he always had time to answer questions from someone who was still learning the nuances of the job. His world was big, and he would regale everyone with tales about his beloved kids Sydney and Reed, “old” Denver, tennis, his Porsche and CU Buffs sports, among many, many other things. I struggle to remember a time when he wasn’t smiling and laughing – at one of his own jokes or stories or at someone else’s. Rendy was one of the good ones. He passed away this weekend at the age of 84.
Day: January 10, 2022
Great Moments in Stunt Marketing
Arby’s claims that its new spicy sandwich (the “Diablo Dare” that comes in chicken or brisket) is so hot that it will only sell it served with a fire retardant – a free vanilla milkshake. The sandwich gets its heat from ghost pepper jack cheese, hot seasoning, fire-roasted jalapenos, a hot BBQ sauce and a chipotle bun.