Great Moments in Stunt Marketing

Arby’s claims that its new spicy sandwich (the “Diablo Dare” that comes in chicken or brisket) is so hot that it will only sell it served with a fire retardant – a free vanilla milkshake. The sandwich gets its heat from ghost pepper jack cheese, hot seasoning, fire-roasted jalapenos, a hot BBQ sauce and a chipotle bun.

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