‘It’s So Finger Lickin’ Good it’s Worth Winding Up on a Ventilator’ Wasn’t Really an Option

If you saw the news this week that KFC is dropping its “Finger Lickin’ Good” tag line, you might think they are a little slow given that it has been five months since the COVID-19 pandemic reached our shores. But give KFC’s marketers credit – they know how to make the most of a challenging situation.

Rather than quietly mothballing the tag line and moving on to something else, they have embraced the need to change it. And the result is a clever marketing campaign.

 

One thought on “‘It’s So Finger Lickin’ Good it’s Worth Winding Up on a Ventilator’ Wasn’t Really an Option

  1. Average KFC Meal – An example meal of, one extra crispy breast, one extra crispy drumstick, a single serving of mashed potatoes and gravy, and a 20oz. soft drink total more than 800 calories, 34 fat grams, and over 1,700 mg of sodium.

    But now, Kentucky Fried is worried about our health.

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