‘It’s So Finger Lickin’ Good it’s Worth Winding Up on a Ventilator’ Wasn’t Really an Option

If you saw the news this week that KFC is dropping its “Finger Lickin’ Good” tag line, you might think they are a little slow given that it has been five months since the COVID-19 pandemic reached our shores. But give KFC’s marketers credit – they know how to make the most of a challenging situation.

Rather than quietly mothballing the tag line and moving on to something else, they have embraced the need to change it. And the result is a clever marketing campaign.