Denver PR Blog

The Biggest Lesson in Joe Biden’s Big Super Tuesday Win?
March 4, 2020, 7:13 am
Filed under: Public Relations

Earned media beats paid media. Taegan Goddard at Political Wire:

What Joe Biden has executed over the last 72 hours is one of the most extraordinary comebacks ever. … Biden is crushing his rivals in states that he never visited, where he had no field offices, and where he spent next to nothing on television ads. … In contrast, Mike Bloomberg spent more than half a billion dollars and it looks like he won’t meet the 15% delegate threshold in at least a half dozen states tonight. He only won American Samoa. … The key takeaway is that — at least in a presidential campaign — earned media matters much more than television and other ads.

1 Comment so far
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I’m not sure I would owe Biden’s win to earned media. Most of the earned media I observed revealed headlines of Biden’s gaffes. I think he was a safe, known and likable personality having been VP for 8 years that got him those delegates.

Comment by Marc Lumpkin

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