For decades, nurses and firefighters have been the spokespeople of choice when you need to convey trust in your product or service. Perceptions are that doctors are greedy and cops are crooked, but nurses and firefighters have a halo of authenticity and trust that few, other professions have.
The Denver Fire Department is testing those perceptions. though. For the second straight year, firefighters are apologizing for crude sexual jokes and the presence of sex toys at their Annual Gala. And this year, the consequence includes Denver Fire Chief Eric Tade resigning. Perhaps most disconcerting, their behavior resulted in Coloradans having to hear Brian Maass utter the phrase “sex toy” three times in his two-minute report.