Denver PR Blog


One-and-Done Mel Tucker Angers Dallas Cowboys Legend
February 12, 2020, 6:30 pm
Filed under: Public Relations

Mel Tucker spent most of yesterday telling the world he was staying in Boulder as CU’s head football coach because he had “#UnfinishedBusiness.” It turns out his only unfinished business was his signature on a Michigan State University coaching contract.

No reasonable person begrudges a coach for changing jobs, but doing it after only a year at the school is pretty weak. Weaker still is waiting until February when you have lured an entire class of freshman to sign with the school. Tucker gets to leave clean. Those kids he tricked have to sit out for a year if they want to transfer somewhere else.

One grandparent of a Buff recruit went public with his anger, and unfortunately for Tucker it was former Dallas Cowboys receiver Drew Pearson:

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Vail Mountain Responds to Viral Ski Lift Line Images
February 12, 2020, 3:59 pm
Filed under: Public Relations, Vail Resorts

Credit to Vail Mountain COO Beth Howard, who apologized today to skiers caught in the enormously long lift lines that were featured in viral photos and videos earlier this week.

Howard also explained the conditions that led to those lengthy lift lines, saying that 38 inches of snow in a 48-hour period created operational challenges that slowed Vail’s ability to carry skiers and dramatically increased the number of skiers looking to take advantage of the powder.

“I know we could have done a much better job anticipating these situations and communicating with our guests,” Howard wrote (in a statement). “I am well aware that a picture is worth a thousand words, but I truly hope my words here help provide context for what happened.

Give Howard (and her PR staff) credit for actually using the phrase, “I apologize” in her statement, and for clearly explaining what went wrong. While it might have been a couple of days late, it was a human response to a situation that is understandable.