Colorado Rockies GM Jeff Bridich: Did you see the way I refused to answer the media’s questions? I actually stopped to answer their questions, then refused to answer the questions they wanted to ask, and then lobbed both a “no comment” and a “next question” at them. I own the award for worst off-season press conference!
Houston Astros Owner Jim Crane: You’re cute, Jeff. Hold my beer.
This Houston Astros video will be used for years as a media training tool for what not to do in a press conference (and as proof that a press conference is not always a good idea). How was it received? ESPN’s Dan Le Batard said it best:
What a %$#& show. You thought that this team was good at baseball – and it is. And good at cheating – and it was. How can it be this bad at public relations? This was insincere. They had months to prepare for this. And then their owner is out there making a fool of himself because he’s combative and arrogant, and he won’t acknowledge that they got a competitive advantage form one of the great cheating scandals of our time.
Denver Public Relations Blog 