The year is now officially more than halfway over, and we already have some blue-chip contenders for 2019’s biggest PR disasters. Among them:
BOEING – Boeing, by a wide margin, has had the worst 2019 so far. Following plane crashes by Lion Air and Ethiopian Airlines that killed 346 people, countries around the globe began grounding Boeing’s 737 Max. Then, air travel authorities worldwide officially grounded the plane in March. Boeing has since been working to fix its flight control software, which is thought to have played a role in the crashes. Four months later, the crisis remains unresolved. The most damaging crises are those where you remain stuck without a clear resolution – think Malaysia Airlines when cable TV news covered its missing Flight 370 for months on end. Boeing finds itself in a similar situation since it is unclear when its 737 Max planes may get the green light to fly again. Meanwhile, media are penning sidebar stories about the history of quality complaints at the facility that produces the 737 Max and whether flyers will trust the plane when it does return.
ROBERT KRAFT – The incredibly successful owner of the New England Patriots saw his personal life turn into a bad made-for-TV movie when he was charged “with two counts of soliciting sex as part of a wide-ranging investigation into prostitution and suspected human trafficking.” The colorful nature of the allegations – a billionaire NFL owner visiting a low-rent, strip mall massage parlor – made the story even more intriguing to journalists. He has fought the legal charges in court with some success, but the underlying facts seem clear: he paid money to women who performed sex acts on him. And with that, his stellar, grandfatherly reputation has vanished.
Continue reading the full list on the GroundFloor Media blog >>
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