Conventional wisdom has it that teens have abandoned Facebook in favor of WhatsApp, Snapchat and Instagram. A new report from UBS Evidence Lab finds a different story:
UBS Evidence Lab conducted research on U.S. use of Facebook in 2016 and found that most teens use the social media platform daily and that that number is actually on the rise, as reported by eMarketer.
The research found that 65% of U.S. teens reported using Facebook daily last November, and that figure was up from 59% in November 2014. Facebook actually beat out Snapchat and Instagram for daily use by teens, though that may be less surprising given that Facebook’s overall audience is significantly larger than the competition.
Separate research from RBC Capital Markets, also from last November, found that that about one-third of teens reported increasing Facebook usage over the past year.