Denver PR Blog


Teen Facebook Usage Actually Increasing
January 30, 2017, 10:56 am
Filed under: Public Relations

Conventional wisdom has it that teens have abandoned Facebook in favor of WhatsApp, Snapchat and Instagram. A new report from UBS Evidence Lab finds a different story:

UBS Evidence Lab conducted research on U.S. use of Facebook in 2016 and found that most teens use the social media platform daily and that that number is actually on the rise, as reported by eMarketer.

The research found that 65% of U.S. teens reported using Facebook daily last November, and that figure was up from 59% in November 2014. Facebook actually beat out Snapchat and Instagram for daily use by teens, though that may be less surprising given that Facebook’s overall audience is significantly larger than the competition.

Separate research from RBC Capital Markets, also from last November, found that that about one-third of teens reported increasing Facebook usage over the past year.


Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: