Foodstuffs conglomerate Kraft Heinz Co. is thinking outside of the box with its Super Bowl promotional plans, Bloomberg’s Craig Giammona reports:
Kraft Heinz Co. plans to give all of its salaried U.S. employees the day off following the Super Bowl, a move that the food giant hopes will generate more publicity than buying a 30-second ad for millions of dollars.
The idea is to relieve workers from dragging themselves into the office on the Monday after the game — a day that’s notorious for absenteeism — while promoting the notion of a post-Super Bowl holiday. Kraft Heinz declined to say how much the gambit will cost, but it involves giving a free vacation day to thousands of employees.
Denver Public Relations Blog 