Bud Light is playing defense today after its #UpForWhatever labels “evoked concerns about alcohol-fueled rape culture.”
Bud Light Backpedals from ‘Rapey’ Beer Bottle Slogan
Bud Light is playing defense today after its #UpForWhatever labels “evoked concerns about alcohol-fueled rape culture.”
Denver Public Relations Blog 
One has to wonder how many people approved this and didn’t have any second thoughts on it.
I get what bud light as trying to do through the campaign of “removing no from your vocabulary” but the wording of it was just bad, making it take on a different context.