The Era of the Boutique PR Agency

Social media and technology, combined with a bad economy, caused several prominent “big agencies” in Indianapolis to Schenkein*, according to the Indianapolis Star. That’d be a lesson to Denver’s mega-agencies, if we had any.

(*Schenk•ein – [shangk-en] – verb – To quickly and unexpectedly shut down your business despite outward appearances that you are doing fine.)

2 thoughts on “The Era of the Boutique PR Agency

  1. In the article, Bruce Hetrick (soon to be closing his doors)said “The delivery model is definitely changing. It’s changing to the solo practitioner.” I’ve known that to be true for most of the past decade. Which prompts me to congratulate the Linharts of the world for continuing to adapt, grow and flourish.

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