Newspaper Slump Deepens; Q2 Ad Sales Drop 29%

The Associated Press reports that “newspapers’ financial woes worsened in the second quarter as advertising sales shrank by 29 percent, leaving publishers with $2.8 billion less revenue than they had at the same time last year.” More troubling, industry analyst Ken Doctor says newspapers will be lucky to recover half of the losses they have sustained because much of the drop has been from a permanent advertising migration to the Internet rather than just recession-based losses.

PR Budgets, Staffs and Salaries Shrinking, USC Report Finds

The University of Southern California released the results of its survey on the effects of the current economic environment on public relations. The highlights:

  • Budgets: 51 percent said their 2009 PR budgets are smaller than in 2008, while 18 percent said they are larger than in 2008
  • Staff size: 22 percent said they downsized their staffs last year, while 63 percent said they made no changes to staff size last year
  • Salaries: 56 percent anticipate salary freezes in 2009, while 21 percent expect salary cuts
  • Agencies: 69 percent of those retaining PR agencies have – or plan to – cut agency budgets by an average of 25 percent

Annual ‘State of PR’ Report Reflects Economy

The Council of PR Firms released its annual “State of Public Relations Survey,” and the data is what you might expect:

  • Average 2008 agency growth was 4 percent, compared to 10 percent in 2007
  • 67 percent of agencies expect 2009 revenues to be down or flat
  • Social media and digital content creation are the areas agencies expect to grow the most

But, as PR Newswer points out, there is some surprising news as well:

  • 30 percent of agencies report they are currently hiring
  • 69 percent think the Obama administration will be good for the PR industry

DNA, Unions Reach Tentative Agreement

David Milstead at the Rocky Mountain News reports that unions representing employees at the Denver Newspaper Agency have reached a tentative agreement on wage and benefit cuts that average 11.7 percent.  According to Milstead, “Today’s tentative agreement includes salary reductions averaging 7 percent, 10 unpaid days off for most workers, the suspension of the 401(k) match, cuts in sick days and mileage reimbursements, and increases in health and dental premiums.” Layoffs are still a possibility if the agreement doesn’t yield the $18 million in concessions the DNA was seeking.

Level 3 Accidentally Posts a Profit

If, in your office pool, you had 23 straight quarters that Level 3 would post negative earnings, well, you are out of luck. After a mere 22 straight, Level 3 busted out of its slump to post a quarterly profit of $44 million. Telecom analysts think the gain came from spending cuts, but we think the CFO finally said screw it and just invested the entire marketing budget shorting financial stocks. Either way, Wall Street still wasn’t impressed. Level 3 shares dropped 15 percent on the profit news.

Is There a Chance Denver Could Become a Zero Newspaper Town?

A day after Moody’s downgraded MediaNews Group, citing its “substantial”risk of default, CEO Dean Singleton today asked unions representing the Denver Post and the Denver Newspaper Agency to “reopen their labor contracts immediately” in an effort to cut costs by $20 million. Jeff Smith at the Rocky Mountain News reported that Singleton would seek concessions of $2 million from the Post and $18 million from newspaper agency.

And that wasn’t the only bad news for MediaNews Group today. The Wall Street Journal reported that the MediaNews Group-owned Detroit News has joined the Gannett-owned Detroit Free Press in considering cutting home delivery of the papers to three days per week. The remaining four days would be available only via newsstands.

Conflicting Economic Stats of the Week

Colorado lost 13,700 jobs in July … but that is actually good news because it is a slightly lower-than-usual drop for the month … but the number of unemployed Coloradans has increased significantly since April and is roughly 41,000 higher than a year ago … but statewide payrolls have grown by 31,400 (or 1.3 percent) over the past 12 months.

Denver Post Parent Company Sells Papers to Manage Debt

MediaNews CEO Dean “Shut the F&%@ Up, We’re Doing Fine” Singleton disclosed that the media company has sold the Connecticut Post and seven weekly newspapers to Hearst in an effort to “manage its balance sheet.” Singleton dismissed the move as business as usual (“This is not our first rodeo”), and insiders are speculating whether this is the first of several deals that will bring Hearst and MediaNews much closer together. 

The only remaining question is whether Singleton will make Aldo Svaldi write an article tomorrow about what a shrewd move it is.

UPDATE: Aldo Svaldi’s article is here. Interestingly, Singleton says the biggest threat to newspapers isn’t the Internet, but rather an “old-fashioned recession” that is hurting ad revenues.

Pressure Mounts on Post, News. Acquisition Likely?

The Denver Post’s and Rocky Mountain News’ latest earnings report isn’t going to quell rumors that one of them will acquire the other and convert it to an online-only offering soon. The papers saw their Q2 earnings drop 78 percent –- from $6 million to $1.3 million — in Q2 2008 compared to the same period in 2007. A “slumping advertising market” is to blame, according to the Denver Business Journal, which also calculated that the two papers lost money during the quarter.