Motive Wins Awards for Work with Mt. Dew, Qdoba

Denver-based Motive has picked up a couple of awards for its work with clients. The agency was named the 2011 Grand Ex Award winner by  trade publication Event Marketer for its DEWmocracy campaign for Mt. Dew. The campaign used social media to drive the entire campaign and it resulted in a new flavor of Mt. Dew being offered to consumers. Motive also won a Communicator Award in the Marketing Effectiveness category for its work on the Qdoba Burrito Boredom campaign.

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