Metzger Associates has picked up two new clients: the Colorado Cleantech Industry Association and Coalfire Systems. I was impressed at Metzger’s ability to simultaneously land two clients who presumably don’t like each other very much, but it turns out that Coalfire actually is an IT audit and compliance firm.
Linhart PR won something like its 6,000th award of the year, this time being named one of the Top 50 small company workplaces in America as judged by Inc. Magazine and Winning Workplaces. Nearly 350 companies competed in the contest, and a national panel of experts in leadership and small to mid-sized business judged the finalists. Selections were based on specific metrics and qualitative assessments of the finalists’ success in creating the kind of workplaces that engage employees and deliver bottom-line results.
Moxie Media Group has rebranded itself as Moxie Creative Communications Agency in a move to distinguish itself from traditional marketing, advertising and PR firms. I’ve read the press release twice and I still can’t figure out exactly what is changing, so I’ll let Moxie speak for itself:
“Traditional advertising or marketing agencies are engaged primarily for their branding and marketing expertise, where their services are geared towards helping clients sell products and services to a specific target demographic,” said Mike Schrader, president, Moxie CCA. “While Moxie CCA is called upon to do the same, our clients’ communication challenges are increasingly centered on a need to communicate one or more messages to multiple target audiences across multiple communications channels. In these cases, we are helping our clients to determine the best way to communicate to their many constituents and then execute their campaigns accordingly.”